Manager, Media Campaign Measurement and Intelligence

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Date: Nov 23, 2017

Location: Toronto, ON, CA, M4W 1G9

At Rogers we’re for supporting you on a journey to a rewarding career. Whether you’re a developer, an analyst, or a customer care consultant, Rogers is the place where ideas become reality. We embrace change, and find ways to do better. And we deliver on that commitment by fostering an environment of passion and innovation for all people.


The Role:


The Manager, Campaign Measurement & Intelligence will be a part of the AMG team in Brand and responsible for measuring the impact of advertising campaigns as planned and executed by your media planning colleagues.  Reporting to the Director, Campaign Measurement & Intelligence, you will act as the in-house expert in measuring the outcomes of all traditional and digital media channels (television, radio, display, search, and social), as they relate to both linking campaign performance to brand and business results, as well as providing efficiency insights and cost guidance back into the organization.


What you will be doing;


  • Lead the campaign measurement for your assigned brands and business units
  • Bridge the gap between the media planned outcome and the in-market execution – accountable to ensure digital and traditional media traders deliver on quantifiable business outcomes through media placement
  • Lead the storytelling of the results on a regular basis back to the planning team while assisting the traders in their quest to optimize the budgets towards delivering the right outcomes
  • Define key success metrics for digital and traditional advertising campaigns
  • Liaise with external agency on executing the media plan and buys
  • Advise on best practices and recommendations during creative briefing process
  • Report on critical data to internal and external clients
  • Conduct and create campaign post implementation reports to understand and share what worked and what didn’t to inform future marketing plans, campaign briefings and media plans
  • Capture and guide media trading metrics, and steer media planning & execution towards improving them
  • Via your campaign measurement, contribute into a Centre of Measurement Excellence by building a robust database of campaign execution metrics, campaign results, and intelligence on cause and effect to inform future initiatives


What you bring;


  • Minimum 5 years’ experience within or leading media planning & execution roles
    • familiar with budgeting, tactical planning, and execution of SEM, Social, Display, Video, DR, e-mail campaigns, plus legacy media platforms
    • Experience with more advanced performance-based brand categories like retail (e-tail), direct response, with Telco experience a bonus
    • Large multi-brand AOR’s with sizable budgets (5+ brands, $25M+ budgets)
  • Genuine enthusiasm to play a leadership role in serving the transformation of the Rogers company - eager to make change and demonstrate patience in bringing people along
  • Strong communication and interpersonal skills – comfortable in a large matrix designed organization and willing to teach and serve others with resilience & patience
  • Demonstrated ability to influence people independently with clear evidence of results
  • Comfortable & proficient with data and it’s tools but able to interpret it insightfully, and transform it into a story anyone in the org can understand and use
  • Digitally biased but eager and capable to measure efficiencies across all media types
  • Direct experience with programmatic trading and audience-based targeting
  • Competent in site tagging / site analytics as foundation to ensuring performance measurement is possible (Google Analytics, Adobe Digital Marketing Suite (Omniture), DBM & DCM, etc..)
  • Post-secondary degree or diploma in advertising, marketing, communications, or related field


Great to have:


  • Experience in operating and / or using Market Mix Model’s
  • SEM experience and / or expertise
  • Telco experience and / or expertise
  • Television & radio (broadcast) buying experience
Schedule: Full Time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 333 Bloor Street East - Store (333), Toronto, ON 
Travel Requirements: Up to 10%
Posting Category/Function: Marketing & Marketing Research / Analysis
Requisition ID: 110486
As a proud Canadian company, we're dedicated to making things easier for our customers. We’ve been embracing and leading change for over 50-years, and we’ll continue to seek out new opportunities to bring our customers simple solutions for today and tomorrow.
We recognize that success is determined by the strength and diversity of our people. We work together because we want to win together, and these five shared values guide and define our work:
  1. Simplify and innovate
  2. Take ownership of the what and the how
  3. Equip people to succeed
  4. Execute with discipline and pride
  5. Talk straight, build trust, and over deliver
Why Rogers?  Because your tomorrow inspires our today.
What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered.
We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You can also reach out to our team at to begin a conversation about your individual accessibility needs throughout the hiring process.
Posting Notes:  Corporate || Canada (CA) || ON || Toronto || SF:LI-TM1 ||


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