Manager, Strategic Programs

Date: Jul 15, 2021

At Rogers, we connect Canadians to a world of possibilities and the memorable moments that matter most in their lives. Every day we wake up with one purpose in mind. To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize their dream. A sports fan celebrate a special moment.

Because we believe connections unite us, possibilities fuel us, and moments define us.


As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are temporarily working from home.

Rogers for Business is looking for passionate, goal-oriented individuals to join our winning team. We are currently looking for a Program Marketing Manager based in Toronto. 
The successful candidate will be responsible for building the strategy related to accelerating opportunities in our highest value accounts.  With a strong knowledge of industry products and solutions, the incumbent will lead the execution of high-impact marketing programs for both current and prospective customers.  Fundamental to the success of this strategic marketing role is the ability to collaborate with the business, thrive in a fast-paced industry and comfortably navigate a matrixed organization. 

What you will be doing:

  •  Manage the end-to-end customer briefing strategy and operations:
  • Funnel management including intake of opportunities, prioritization based on impact and scheduling of customer sessions
  • Develop defined objectives for each briefing to ensure all participants have a clear understanding of Rogers offering
  • Ensure our high value accounts have a unique customer experience from end to end utilizing collateral effectively, solution demos, subject matter experts etc.
  • Develop and implement program level metrics to measure success and drive improvements with regular reporting 
  • Collaborate with the regions to build national customer briefing program strategies
  • Create and manage monthly program budget and forecasting 
  • Represent R4B marketing during the design, planning and construction of any physical briefing centre projects  
  • Partner with the product and solution team to ensure content and communications meet the needs of customers
  • Collaborate with broader marketing and communications team on executive events when required 


What you have and what you will bring:

  • Ability to work effectively with all levels of management and functional disciplines
  • Confidence in working with senior leaders and sales teams to drive successful program development and execution
  • Demonstrated ability to facilitate discussions keeping participants on topic and within scheduled timelines
  • Experience or knowledge of wireless, wireline, and services, emerging technologies an asset
  • Business acumen and experience and managing a budget
  • Experience in a B2B Marketing or Sales Role  
  • Bachelor’s degree; Marketing, Communications or related experience field preferred
  • Project management, program/campaign development, tracking, reporting and execution experience preferred
  • Solid understanding of B2B software including CRMs such as SFDC and Marketing technology tools such as Pardot, Salesforce Marketing Cloud
  • Working knowledge of O365 with experience in working with Teams, SharePoint, Word, Excel, Power-Point and Power BI
Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 333 Bloor Street East (824), Toronto, ON 
Travel Requirements: Up to 25%
Posting Category/Function: Marketing & Product Management
Requisition ID: 241185
Together, we'll make more possible, and these six shared values guide and define our work:
  1. Our people are at the heart of our success
  2. Our customers come first. They inspire everything we do
  3. We do what’s right, each and every day
  4. We believe in the power of new ideas
  5. We work as one team, with one vision
  6. We give back to our communities and protect our environment

What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Rogers FAQ.

Posting Notes:  Marketing 

Job Segment: Developer, Network, Marketing Manager, Manager, Technology, Strategy, Marketing, Management

Location: Toronto, ON, CA

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