Manager, Value Prop.

Date: Jun 5, 2021

At Rogers, we connect Canadians to a world of possibilities and the memorable moments that matter most in their lives. Every day we wake up with one purpose in mind. To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize their dream. A sports fan celebrate a special moment.

Because we believe connections unite us, possibilities fuel us, and moments define us.


As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are temporarily working from home.

Title: Manager, Connected Home Value Proposition
Reporting to the Senior Manager, Value Proposition, the Manager will support long term planning & implementation of large strategic projects focused on the evolution of the Connected Home value proposition that will deliver on annual subscriber and revenue targets. You would be working very closely with the Brand, Commercial Strategy, Channel, Digital, Product and Go To Market (GTM) teams to get alignment across the organization on the overall strategy & bring these projects to market.
•    Support the creation and evolution of the value prop framework for Connected Home, driving differentiation and value to our customers
•    Lead cross functional programs to detail customer sub-segments (needs, wants, size) that should be targeted
•    Drive brand differentiation so that the value proposition and execution (advertising, sales, Customer Base Management (CBM), Care) for each segment maximizes overall ROI for RCI
•    Focus on quantitative market assessments to drive marketing programming over time.
•    Measure performance of large strategic projects & drive ongoing results of key program objectives with a commercial mindset
•    Deliver end-to-end marketing programs and initiatives, from concept & financials to execution
•    Support the Connected Home customer experience and roadmap to drive best-in-class channel experience and self-serve adoption
•    Connected Home digital strategy to meet the marketing objectives and priorities by identifying areas of opportunity 
•    Partner with key stakeholders to aid in consolidate and prioritize digital and product requests across the Connected Home marketing business
•    Support & coordinate connected home plan to grow key customer experience metric: Likelihood to Recommend 
•    Support large cross-functional teams and work collaboratively with key stakeholders from across the business (Brand, Pricing, CBM, GTM, Sales channels) to deliver business objectives
•    Consumer-facing technology industry Experience 
•    Experience in project management and cross-functional leadership
•    End to End Marketing thought leadership across the 7 Ps 
•    Transferrable in-depth knowledge base on customer propositions/product set 
•    Market, Competitive and Customer Insights and Strategy bench strength 
•    Curiosity to solve pain points, address needs and deliver best in class customer experience 
•    Growth mindset with desire to push past ambiguity, challenge status quo and create value 
•    Agile, outcome based, test & learn mentality 
•    Excellent written & verbal communication skills
•    Strong leadership and interpersonal skills
•    Ability to influence without authority

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 1 Mount Pleasant (083), Toronto, ON 
Travel Requirements: None
Posting Category/Function: Marketing & Marketing Research / Analysis
Requisition ID: 221578
Together, we'll make more possible, and these six shared values guide and define our work:
  1. Our people are at the heart of our success
  2. Our customers come first. They inspire everything we do
  3. We do what’s right, each and every day
  4. We believe in the power of new ideas
  5. We work as one team, with one vision
  6. We give back to our communities and protect our environment

What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Rogers FAQ.

Posting Notes:  Marketing 

Job Segment: Manager, Marketing Manager, Advertising Sales, Advertising, Management, Marketing, Sales, Research

Location: Toronto, ON, CA

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