Manager Bank Campaign Management

At Rogers, we connect Canadians to a world of possibilities and the memorable moments that matter most in their lives. Every day we wake up with one purpose in mind. To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize their dream. A sports fan celebrate a special moment.


Because we believe connections unite us, possibilities fuel us, and moments define us.


As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are working from home, and are equipped to do so safely and efficiently.


The Manager, Bank Campaign Management will be have complete accountability for managing the campaign management function within the Bank Data Analytics Department.  Reporting to the Senior Manager - Data Insights, this position is an instrumental part of the team accountable for delivering acquisition and customer based campaigns. The Manager, Bank Campaign Management will work hand-in-hand with Marketing, Credit Risk, Operations, and Data Insights Teams to deliver the data for targeted campaigns through multiple channels of delivery (i.e. email, Direct Mail, SMS)


What will you be doing:

  • Lead and have total accountability of the Campaign Management function with a focus on excellence in execution.  You will work in conjunction with the Marketing team in the development and execution of marketing campaigns supporting customer acquisition and customer based activities and objectives.
  • Managing and coordinating requirements from multiple functional stakeholders, managing and providing recurring communication and status updates, implementing process improvements to the Campaign Management function where needed.
  • Work closely with other cross-functional groups in support of delivering the required data needed to execute campaigns.  This would include Operations, Credit Risk, and other members in the Data Analytics team, along with members within RCI.
  • Provide consulting and best practices on the use of the data that is available.
  • Participate and represent the campaign management function in on-going and new projects within Rogers Bank and/or RCI.
  • Support and provide ad hoc analysis and reporting to the Marketing team where needed


What you bring:

  • A love of data.  Ability to learn about different data sources and subject areas in order to deliver on requirements for marketing campaigns.
  • High level of attention to detail, and strong organization skills in planning own work to support excellent delivery.
  • Strong sense of ownership, positive can do attitude, and enthusiasm
  • Strong technical skills in using a variety of tools to query, extract and manipulate data, including tools such as SQL and SAS.
  • Experience and understanding in marketing campaign management with a focus on execution.
  • 3 to 5+ years experience in data analytics, insight, database marketing
  • Strong sense of ownership, positive can do attitude, and enthusiasm
  • Solid interpersonal and relationship-building skills and ability to work with cross functional groups
  • Knowledge of Rogers Communications data and/or banking industry experience is an asset


As a condition of hire, all new employees will be required to provide proof of vaccinations against COVID 19. Any request for an exception under Human Rights legislation must be supported by evidence to be considered by Rogers on a case by case basis.

Please click here to review conditions that may qualify for medical exemption to the COVID-19 vaccine.



Schedule: Full time
Shift: No Selection
Length of Contract: Not Applicable (Regular Position)
Work Location: 350 Bloor Street East (299), Toronto, ON
Travel Requirements: None
Posting Category/Function: Banking & Analytics
Requisition ID: 251103
Together, we'll make more possible, and these six shared values guide and define our work:

  1. Our people are at the heart of our success
  2. Our customers come first. They inspire everything we do
  3. We do what’s right, each and every day
  4. We believe in the power of new ideas
  5. We work as one team, with one vision
  6. We give back to our communities and protect our environment


What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Rogers FAQ.
Posting Notes:  Corporate





Toronto, ON, CA

Being a Rogers team member comes with some great perks & benefits including:

· Health & well-being benefits
· Donation matching
· Paid time off for volunteering
· Wealth Accumulation including: Pension plan & Employee stock options
· Generous employee discounts
· Leadership development, Mentorship, and Coaching programs

Looking for career guidance and inspiration?

Catch up on the latest episodes of For the Love of Work podcast with Dr. Sonia Kang.

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