Manager Brand Product Insights

At Rogers, we connect Canadians to a world of possibilities and the memorable moments that matter most in their lives. Every day we wake up with one purpose in mind. To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize their dream. A sports fan celebrate a special moment.


Because we believe connections unite us, possibilities fuel us, and moments define us.


As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are working from home, and are equipped to do so safely and efficiently.




The Manager, Consumer Insights & Strategy, works as part of a team of market research professionals to support all custom research across all RCI brands (Rogers, Fido and chatr). The Manager supports internal business leaders through the provision of customer and marketplace knowledge to ensure business strategies are grounded in consumer foresight. The Manager leads all custom research strategy design, measurement, analysis and result sharing/recommendations across the enterprise.  The Manager also works closely with the broader insights team (tracking, customer experience) to tell a holistic story for our brands.


This is a 20 month contract role, reporting to the Senior Manager, Consumer Insights, this role is part of the Consumer & Customer Insights team, which is part of the Brand and Integrated Marketing Center of Excellence within RCI.


Specific Responsibilities


Consumer & Business Insights:

  • Drive consumer insights through the integration of various customer data sources into custom research projects, including syndicated research, data & product analytics, customer experience and social media – to provide a comprehensive understanding of the consumer.

  • Engage in compelling consumer/business story-telling and provide meaningful and actionable recommendations to senior leadership team based on insights


Custom Research Design:

Quantitative and qualitative research methods that will include various type of research including concept testing and new product development research, Pricing/rate card research, understanding consumer triggers and barriers, churn research (understanding triggers of churn and potential solutions) as well as brand/ communication research.


Project Management:

  • Oversee day-to-day management of multiple simultaneous custom research projects

  • Manage multiple deadlines and priorities in a fast-paced environment

  • Develop research plans to match business objectives outlining methodology, timing, deliverables

  • Serve as in-house expert on custom research, including all methods of qualitative and quantitative research

  • Have strong familiarity with other types of research tools beyond custom research, including audience measurement, syndicated data, and social media

  • Assess each research initiative with a critical eye to ensure that it provides incremental learning, actionable insights and a positive customer and company benefit.  Know when both to recommend research and when to recommend against research

  • Understanding of effective research & sampling design and tradeoffs of various tactics, techniques and research supplier expertise

  • Ability to manage a research budget and ensure that each project is maximizing value for money


Relationship Management:

  • Comfort working with internal and external stakeholders and influencing senior level stakeholders and partners

  • Build and maintain strong partnerships with business leaders to understand and influence business tactics and solutions by bringing the voice of the customer to the conversation

  • Work well with cross-functional teams across the enterprise

  • Proven relationship building skills and client interaction experience


Strategic Mindset/Collaboration:

  • High degree of self-awareness and impact on others

  • Ability to influence others through combination of facts, intuition and common sense

  • An effective listener who seeks to understand first and offers positive/flexible solutions to problems

  • Is a team player and knows the importance of building a winning team and recognizing individual contributions

  • Demonstrate strategic mindset. Ability to connect the dots, and leverage historical/cross-sector learnings

  • Story-telling to turn data into relevant and actionable insights with excellent presentation and communication skills

  • Analytical skills and ability to summarize issues and quickly solve problems

  • Dynamic, autonomous and customer-focused

  • Relentlessly curious with a passion for challenging and improving the status quo

  • Highly collaborative and sees the power in soliciting input and sharing information with others


Qualifications & Requirements:


  • Undergraduate degree in business, consumer behavior, market research or quantitative discipline required;  Masters level preferred

  • 7+ years of experience market research

  • Experience both on client and supplier side of Market Research preferred

  • Solid business acumen

  • Ability to adapt quickly in a highly competitive environment

  • High proficiency with Microsoft Office (PowerPoint, Word, Excel), Outlook, and SPSS



As a condition of hire, all new employees will be required to provide proof of vaccinations against COVID 19. Any request for an exception under Human Rights legislation must be supported by evidence to be considered by Rogers on a case by case basis.

Please click here to review conditions that may qualify for medical exemption to the COVID-19 vaccine.



Schedule: Full time
Shift: Day
Length of Contract: 12 Months
Work Location: 333 Bloor Street East (824), Toronto, ON
Travel Requirements: None
Posting Category/Function: Marketing & Marketing Research / Analysis
Requisition ID: 249997
Together, we'll make more possible, and these six shared values guide and define our work:

  1. Our people are at the heart of our success
  2. Our customers come first. They inspire everything we do
  3. We do what’s right, each and every day
  4. We believe in the power of new ideas
  5. We work as one team, with one vision
  6. We give back to our communities and protect our environment


What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Rogers FAQ.
Posting Notes:  Corporate





Toronto, ON, CA

Being a Rogers team member comes with some great perks & benefits including:

· Health & well-being benefits
· Donation matching
· Paid time off for volunteering
· Wealth Accumulation including: Pension plan & Employee stock options
· Generous employee discounts
· Leadership development, Mentorship, and Coaching programs

Looking for career guidance and inspiration?

Catch up on the latest episodes of For the Love of Work podcast with Dr. Sonia Kang.

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