Marketing Manager - Wireless ELC

At Rogers, we connect Canadians to a world of possibilities and the memorable moments that matter most in their lives. Every day we wake up with one purpose in mind. To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize their dream. A sports fan celebrate a special moment.

Because we believe connections unite us, possibilities fuel us, and moments define us.


As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are temporarily working from home.

At Rogers, we are on a journey to grow our Agile Marketing practice and we are seeking a Marketing Manager - Wireless ELC for our cross-functional Wireless Base Agile Squad. This squad is accountable for revamping and modernizing all aspects of operations and service related to our wireless early lifecycle journey for both the Rogers and Fido wireless consumer base. Our customers are at the heart of everything we do, and this new way of working helps us drive growth, uncover new opportunities, empower our teams, and rapidly adapt to market shifts and the evolving needs of our customers. As the lead representative for customer-facing communications, you will be a key member of this dedicated team helping to create and drive a competitive advantage through an exceptional customer experience.


What you will be doing:


  • Audit existing early lifecycle journey & communications with the end goal of creating a frictionless, consistent, and customer-centric onboarding experience

  • Lead the short, mid and long-term planning, development and execution of customer facing communications that support the squad strategy, needs and objectives. You will:

    • Know and understand our customers’ unique needs and behaviours to ensure customer segments receive tailored and relevant communications

    • Work with cross-functional members in and outside of squad to gather business requirements and program objectives

    • Write creative briefs and work with Brand team to facilitate agency briefings and creative reviews

    • Write communications across several tactics including email, SMS, MMS, internal communications, etc. and ensure consistent branding and tone throughout

    • Own ongoing learning agenda and test & learn plan for Early Lifecycle communications

    • Coordinate communication deployment through internal/external vendors and platforms

    • Support development of presentations and playbooks, as needed

  • Monitor and track performance of communications and make recommendations for program improvements

  • Work with data operations specialist to secure customer data lists for various communication deployments

  • Manage and cultivate relationships with suppliers and internal teams, i.e. external deployment partner, internal brand team, etc.

  • Assist with budget management by requesting estimates and generating required approvals

  • Actively identify and bring forward opportunities to improve team processes and enablers

What you have:


  • Strong passion for the telco industry

  • Deep understanding of customer base management and related customers journeys

  • Strong background in developing and executing customer communication campaign in various channels

  • Advanced writing, editing and proof-reading skills

  • Knowledge regarding communication processes, and related timelines

  • Theoretical and practical experience in designing, conducting and measuring customer campaigns/testing

  • Exceptional program management skills and ability to thrive in fast-paced and high expectation scenario with many stakeholders spanning all levels including senior leadership

  • Self-starter with the ability to quickly learn and understand concepts, multi-task, investigate issues, solve problems, promote efficiency/automation, make decisions, manage processes, and work independently with minimal supervision

  • Strong storytelling and communication skills to share campaign performance, test results, and so-what insights

  • Ability to analyze, organize and prioritize work while meeting multiple deadlines

  • 5+ years of experience in a marketing role

  • Bachelor’s degree in business or equivalent

  • Experience in Telecommunications considered an asset

  • Strong MS Excel and PowerPoint experience

  • Experience in working in an Agile Marketing context considered an asset

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 333 Bloor Street East (824), Toronto, ON 
Travel Requirements: Up to 10%
Posting Category/Function: Marketing & Marketing Communication
Requisition ID: 243524
Together, we'll make more possible, and these six shared values guide and define our work:
  1. Our people are at the heart of our success
  2. Our customers come first. They inspire everything we do
  3. We do what’s right, each and every day
  4. We believe in the power of new ideas
  5. We work as one team, with one vision
  6. We give back to our communities and protect our environment

What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Rogers FAQ.

Posting Notes:  Corporate 





Toronto, ON, CA Montreal, QC, CA

Being a Rogers team member comes with some great perks & benefits including:

· Health & well-being benefits
· Donation matching
· Paid time off for volunteering
· Wealth Accumulation including: Pension plan & Employee stock options
· Generous employee discounts
· Leadership development, Mentorship, and Coaching programs

Looking for career guidance and inspiration?

Catch up on the latest episodes of For the Love of Work podcast with Dr. Sonia Kang.

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