Manager Customer Marketing Journeys

Date: Apr 28, 2021

At Rogers, we connect Canadians to a world of possibilities and the memorable moments that matter most in their lives. Every day we wake up with one purpose in mind. To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize their dream. A sports fan celebrate a special moment.

Because we believe connections unite us, possibilities fuel us, and moments define us.


As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are temporarily working from home.

Manager, Customer Marketing Journeys


Come play a key role in building the future of innovation in Canada. Everyone wants to be part of a transformational team – and that’s exactly what we’re building at Rogers. A team that innovates and a team that wins. Founded in 1960, we have grown to become a leading technology and media company providing the very best in wireless, residential services, and media to Canadians and Canadian businesses.


At Rogers we are committed to creating and growing teams that are digital-first, fast-moving, bold-thinking and are focused on delivering impact in everything they do.  Our world class network offers wireless connectivity across Canada, and we are the market leader in 5G for both coverage and reliability.  Our fibre network also supports millions of customers with high-speed Internet, TV and Smart Home Monitoring - we offer the fastest and most consistent network in the areas we serve. Our impressive collection of assets includes a wide range of media properties, sports teams, sports events & production, venues and e-commerce platforms.  Through our three brands Rogers, Fido and chatr, we provide Canadians with choice and value on a variety of plans to meet their needs and connect them to what matters most.  Between our consumer, enterprise and media brands we touch 30 million+ Canadians every month from coast to coast to coast!


Not only is our business strong, but so is our culture. We genuinely care about each other and we’re committed to fostering an inclusive and diverse workplace at Rogers so all of our team members can bring their whole selves to work. We have employee resource groups that build awareness and a culture of allyship for equity-seeking groups, including groups representing People of Colour, LGBTQ2S+, Indigenous Peoples, Persons with Disabilities and Women. We all bring something different, and we know what makes you different makes us great.


We believe in challenging work, rewarding opportunities and giving back to make a positive impact for Canadians who need it most.  When our team learns, grows and reaches their true potential – we can make more possible.  At Rogers, your journey is filled with limitless possibilities, and you can build the future you want with us.


Let’s make your possible at Rogers.


Situated within the Brand Integrated Marketing Team, the Base Marketing Journeys Manager will play a critical role in identifying key customer moments-of-truth and using these opportunities to educate customers on our brand value proposition, or drive them to sale with tailored communications (relevant and timely) in the best-suited channel. The Base Marketing Journeys Manager will lead the design, execution and optimization of customer marketing journeys, end-to-end. Once ready, they will transition marketing journey campaigns to business stakeholders for daily management to make room for the development of new marketing journey campaign innovations.


What you will be doing:


Marketing Strategy (25%)

  • Identify and size potential opportunities to increase customer upsell/cross-sell conversion and revenue, and reduce churn
  • Lead cross-functional discovery sessions to identify opportunities to improve customer marketing journeys

Prioritization & Stakeholder Management (15%)

  • Support roadmap development of new capabilities / enhancements to existing marketing journeys campaigns
  • Interpret and prioritize stakeholder requests, and manage expectations around delivery

Performance Analysis & Socialization (30%)

  • Track and interpret performance data (customer engagement, sales, churn, revenue) associated with marketing journeys programs, and continuously optimize campaigns to maximize ROI
  • Present performance data tailored to stakeholders across the business, including executive-levels
  • Collaborate with Marketing Journeys colleagues to share performance and learning for the benefit of marketing journeys programs for other lines of business

Campaign Execution (30%)

  • Provide creative briefs and feedback to Brand partners to guide development of customer communications for marketing journey programs
  • Provide requirements and ongoing direction to technical enablement teams to support capability builds


What you bring:

  • 5+ years of marketing experience, including 3+ years leading highly-complex marketing programs, including hands-on experience working with marketing technology platforms
  • Ability to thrive in an environment that values innovation and continuous iteration based on previous learning
  • A knack for bringing performance data to life with story-telling
  • Critical-thinking skills, intense curiosity and courage to challenge the status-quo
  • Excellent oral and written communication skills, including the ability to tailor communication of complex ideas to different audiences
  • Strong presentation skills
  • Ability to take initiative, work autonomously and learn as you go
  • Ability to manage competing priorities and remain flexible in the face of change
  • Strong project-management and organization skills
  • Foundational understanding of Marketing Automation platforms is an asset (Salesforce Marketing Cloud, Adobe Audience Manager, SAS Customer Intelligence 360)
  • Entrepreneurial spirit with a collaborative and proactive approach to problem-solving
  • Bachelor’s degree in Marketing, Communications or related field preferred (telco experience is a strong asset)
Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 333 Bloor Street East (824), Toronto, ON 
Travel Requirements: Up to 10%
Posting Category/Function: Marketing & Marketing Communication
Requisition ID: 209806
Together, we'll make more possible, and these six shared values guide and define our work:
  1. Our people are at the heart of our success
  2. Our customers come first. They inspire everything we do
  3. We do what’s right, each and every day
  4. We believe in the power of new ideas
  5. We work as one team, with one vision
  6. We give back to our communities and protect our environment

What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Rogers FAQ.

Posting Notes:  Marketing 

Job Segment: Equity, Network, Developer, Marketing Manager, Marketing, Finance, Technology

Location: Toronto, ON, CA

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