Manager Employment Brand

Come play a key role in fostering a positive and inclusive culture at Rogers. Our Human Resources department is committed to growing teams across the country that are collaborative, digital-first, fast-moving, bold-thinking, and focused on delivering impact in everything they do. We are looking for Human Resource champions committed to improving employee productivity and engagement and who understand the impact of HR in influencing business results.


We believe in challenging work, rewarding opportunities, and giving back to make a positive impact for Canadians who need it most. When our team learns, grows, and reaches their true potential – we can make more possible. At Rogers, your journey is filled with limitless possibilities, let’s make your possible.


Are you up for the challenge and the fun? Consider the following opportunity:


Manager, Employment Brand


We are seeking a creative, analytical and results oriented Employment Brand Manager to manage, lead and grow the activation of our employment brand to drive the attraction of top talent to Rogers. Reporting to the Senior Manager, Talent Acquisition Strategy and Programs, you will focus on expanding the company's online presence on different employment sites, identifying new recruitment opportunities through social media, and developing creative ways to attract the best diverse talent by partnering with the Talent Acquisition and Brand/Communications teams.  


What’s in it for you?

  • A manager who deeply cares about your development and long-term career at Rogers
  • A competitive salary and benefits that include access to our Employee Share Accumulation Program, Retirement Benefits and a variety of other perks including 50% off Rogers services and Blue Jays tickets
  • Your well-being is important to us: we have programs that focus on physical fitness like LIVX, and Mental well-being like unlimited access to Headspace Premium for mindfulness training – and many more.
  • If you are part of an equity-seeking group, we have employee resource groups to continue to shape our culture of allyship. People of Colour, LGBTQ2S+, Indigenous Peoples, Person with Disabilities, and Women. You have other ideas? We want to hear it. We believe in Inclusion and Diversity.  
  • Flexible hybrid work environment in one of our state-of-the-art facilities in downtown Toronto, Montreal or Burnaby
  • A smart and accomplished team that trusts and wants to win together who are focused on both the “what” and the “how” 
  • Giving back to our community is in our DNA so you’ll get paid time off for volunteering


What you will do:

  • Build and deliver the strategy and content on segmented Employee Value Proposition (EVP) campaigns that expresses our EVP in a way that inspires action for our targeted talent segments
  • Gather market intelligence on industry and competitor trends and incorporate this into effective recruitment or sourcing strategies.
  • Manage recruitment vendors and employer profiles and branding (LinkedIn, Glassdoor, Indeed, Job Boards)
  • Report and analyze employment brand KPIs to determine effectiveness of internal/external employment branding 
  • Engage internal departments in helping to curate and create employment branding content that is on-brand and reflects and supports our culture
  • Embed EVP into content, resources, and programs and collaborating across departments to embed in training programs and other employee programs
  • Create and manage a social media strategy and content calendar focused on career-related content
  • Solicit and assemble content updates from across the organization in order to update existing properties, including 


What you bring to the role:


  • 3-5 years of relevant experience in the areas of strategic branding, recruitment marketing, sourcing and networking
  • Experience in effective and innovative techniques for identifying new talent including: Talent campaigns, internet searches, job board, SEO and social media
  • Proficiency with digital job boards, social media trends and associated best practices  
  • Experience using an Applicant Tracking System is a requirement. Experience with Success Factors would be an asset
  • Superior organizational and planning skills, with an ability to identify risks and manage expectations
  • Detail-oriented and highly meticulous, even when faced with competing priorities in a deadline driven environment
  • Proven analytical and intermediate/advanced excel skills 
  • Strong oral and written communication skills
  • Bilingual French-English an asset


Are you up for the challenge and the fun? If so, we hope you’ll consider applying this opportunity!

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 333 Bloor Street East (012), Toronto, ON
Travel Requirements: Up to 10%
Posting Category/Function: Human Resources & Recruitment / Talent Acquisition
Requisition ID: 275534

Together, we'll make more possible, and these six shared values guide and define our work:


Our people are at the heart of our success
Our customers come first. They inspire everything we do
We do what’s right, each and every day
We believe in the power of new ideas
We work as one team, with one vision
We give back to our communities and protect our environment


What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Rogers FAQ.
Posting Notes:  Corporate





Toronto, ON, CA

Being a Rogers team member comes with some great perks & benefits including:

· Health & well-being benefits
· Donation matching
· Paid time off for volunteering
· Wealth Accumulation including: Pension plan & Employee stock options
· Generous employee discounts
· Leadership development, Mentorship, and Coaching programs

*available for full-time and part-time permanent employees, some restrictions apply

Looking for career guidance and inspiration?

Catch up on the latest episodes of For the Love of Work podcast with Dr. Sonia Kang.

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