Manager Marketing Strategy

At Rogers, we connect Canadians to a world of possibilities and the memorable moments that matter most in their lives. Every day we wake up with one purpose in mind. To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize their dream. A sports fan celebrate a special moment.

Because we believe connections unite us, possibilities fuel us, and moments define us.


As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are temporarily working from home.

Manager, Marketing Strategy


We’re looking for a marketing professional that has a knack for uncovering new opportunities driven by customer insights to then translate that into compelling stories that drive product strategy and new revenue opportunities. If this sounds like you then please check out the job description below… 
Reporting to the Senior Manager, Marketing Strategy and Value Proposition, the Manager will support the creation and implementation of large strategic programs focused on the evolution of the Residential Product and Services marketing strategy. You will a key influencer for how we bring our marketing plans to life by leading cross-functional teams across the organization on the overall Residential products and services strategy.

  • Support the creation and evolution of the marketing strategy framework for Residential products and services, driving differentiation and value to our customers 
  • Identify growth market opportunities to expand existing portfolio and create new revenue streams for existing lines of business
  • Lead cross functional programs to detail customer sub-segments (needs, wants, size) that should be targeted, why and how to monetize new opportunities
  • Focus on quantitative market assessments to drive marketing programming over time
  • Develop & coordinate end to end customer lifecycle and value creation for acquisition (target segment, offers, value proposition) and migration strategies
  • Support large cross-functional teams and work collaboratively with key stakeholders from across the business (Brand, Pricing, CBM, GTM, Sales channels) to deliver business objectives 
  • Deliver end-to-end marketing programs and initiatives, from concept & financials to execution
  • Measure performance of large strategic projects & drive ongoing results of key program objectives with a commercial mindset


  • Graduate degree in Business Administration, Commerce, Marketing, or related field
  • 4+ years of experience in Consumer-facing technology industries
  • 4+ years of experience in cross-functional leadership 
  • Experience in Marketing Strategy and Product Marketing roles an asset
  • Ability to think outside the box to resolve complex issues in a cross-functional environment
  • Strong leadership and interpersonal skills
  • Ability to influence without authority
  • Comfort with numbers and good analytical skills
  • Self-driven, ability to take initiatives and propose concepts/activities that would make a difference for our customers
  • Strong attention to detail and a demonstrated ability to produce and sustain excellent results over a period of time
  • Excellent written & verbal communication skills
Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 333 Bloor Street East (012), Toronto, ON 
Travel Requirements: Up to 10%
Posting Category/Function: Marketing & Marketing Communication
Requisition ID: 241009
Together, we'll make more possible, and these six shared values guide and define our work:
  1. Our people are at the heart of our success
  2. Our customers come first. They inspire everything we do
  3. We do what’s right, each and every day
  4. We believe in the power of new ideas
  5. We work as one team, with one vision
  6. We give back to our communities and protect our environment

What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Rogers FAQ.

Posting Notes:  Corporate 





Toronto, ON, CA Toronto, ON, CA

Being a Rogers team member comes with some great perks & benefits including:

· Health & well-being benefits
· Donation matching
· Paid time off for volunteering
· Wealth Accumulation including: Pension plan & Employee stock options
· Generous employee discounts
· Leadership development, Mentorship, and Coaching programs

Looking for career guidance and inspiration?

Catch up on the latest episodes of For the Love of Work podcast with Dr. Sonia Kang.

Job Segment: Outside Sales, Marketing Manager, Manager, Marketing, Sales, Strategy, Management