Manager Marketing Strategy

Date: Jul 7, 2021

At Rogers, we connect Canadians to a world of possibilities and the memorable moments that matter most in their lives. Every day we wake up with one purpose in mind. To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize their dream. A sports fan celebrate a special moment.

Because we believe connections unite us, possibilities fuel us, and moments define us.


As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are temporarily working from home.

Manager, Connected Home Marketing Strategy


Reporting to the Senior Manager, Value Proposition, the Manager will support long term planning & implementation of large strategic projects focused on the evolution of the Connected Home  marketing strategy and value proposition that will deliver on key customer awareness/engagement metrics, annual subscribers and  financial targets. You would be working very closely with the Brand, Campaign Management, Customer Base Management,  Pricing, Product Development / Product Management and GTM teams to get alignment across the organization on the overall strategy & bring these projects to market.



  • Support the creation and evolution of the value prop framework for Connected Home, driving differentiation and value to our customers
  • Lead cross functional programs to detail customer sub-segments (needs, wants, size) that should be targeted and why
  • Drive brand differentiation so that the value proposition and execution (Advertising, Sales, CBM, Call Centre / Frontlines) for each segment maximizes overall ROI for RCI
  • Focus on quantitative market assessments to drive marketing programming over time
  • Measure performance of large strategic projects & drive ongoing results of key program objectives with a commercial mindset
  • Lead integration of value prop positioning and packaging with quarterly planning and commercial offers
  • Deliver end-to-end marketing programs and initiatives, from concept & financials to execution
  • Develop & coordinate end to end customer lifecycle from acquisition (target segment, offers, value proposition) to migration strategy
  • Support inter-brand migration strategy between Fido and Rogers
  • Support large cross-functional teams and work collaboratively with key stakeholders from across the business (Brand, Pricing, CBM, GTM, Sales channels) to deliver business objectives


  • Graduate degree in Business Administration, Commerce, Marketing, or related field
  • 4+ years of experience in Consumer-facing technology industries
  • 4+ years of experience in cross-functional leadership or project management
  • Experience in Strategy and Product Management roles an asset
  • Ability to think outside the box to resolve complex issues in a cross-functional environment
  • Strong leadership and interpersonal skills
  • Ability to influence without authority
  • Comfort with numbers and good analytical skills
  • Self-driven, ability to take initiatives and propose concepts/activities that would make a difference for our customers
  • Strong attention to detail and a demonstrated ability to produce and sustain excellent results over a period of time
  • Excellent written & verbal communication skills
Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 333 Bloor Street East (012), Toronto, ON 
Travel Requirements: Up to 10%
Posting Category/Function: Marketing & Marketing Communication
Requisition ID: 241009
Together, we'll make more possible, and these six shared values guide and define our work:
  1. Our people are at the heart of our success
  2. Our customers come first. They inspire everything we do
  3. We do what’s right, each and every day
  4. We believe in the power of new ideas
  5. We work as one team, with one vision
  6. We give back to our communities and protect our environment

What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Rogers FAQ.

Posting Notes:  Corporate 

Job Segment: Outside Sales, Product Development, Marketing Manager, Marketing, Sales, Research, Strategy

Location: Toronto, ON, CA Toronto, ON, CA

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