Marketing Manager, Acquisition

Date: Jul 23, 2021

At Rogers, we connect Canadians to a world of possibilities and the memorable moments that matter most in their lives. Every day we wake up with one purpose in mind. To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize their dream. A sports fan celebrate a special moment.

Because we believe connections unite us, possibilities fuel us, and moments define us.

 

As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are temporarily working from home.

Reporting to the Senior Manager of Lead Management, the ideal candidate is accountable to execute on our lead management marketing strategy to support the organization goals of the Marketing, Sales and Product organization. This is a critical role in ensuring that we deliver qualified leads across Sales channels with special focus on outbund and targeted marketing programs.

The role requires an understanding of sales priorities and performance to ensure that Lead Management has programs in place to support sales volumes and drive action, as well as an undertstanding of marketing lead generation tactics and sales funnels. The role will help define the addressable market leveraging data-driven insights, deliver prospect/ base targeted campaigns for sales outbound calling and help enable sales teams to successfully execute marketing campaigns.

The successful candidate will need to take on new challenges, be agile and flexible with varying priorities throughout the year, garner buy-in on key programs from senior leadership team and collaborate well with various cross functional teams under tight timelines.  

What you will be doing:

  • Understand Sales targets and performance; participate in Sales channel team meetings to inform strategy and build collaboration
  • Develop base and prospecting targeted and multi-touch outbound programs, including cross-sell and lead nurture campaigns where appropriate and in collaboration with Marketing and Sales
  • Support the regional marketing team in executing lead management programs in the regions
  • Responsible for the strategy, planning and execution of lead management programs, including, but not limited to setting of plans and campaign objectives, list and data analysis, lead assignments and lead monitoring, ensuring proper campaign support material, conducting sales feedback loops and reviewing campaign effectiveness (as required)
  • Identify lead nurture opportunities through existing SFDC data and campaign outcomes
  • Expand and grow marketing qualified leads by seeking new and innovative ways to expand our marketing reach (e.g targeted ‘address based programs’, ABM/ Franchise programs)
  • Monitor lead activity and ensure leads are actioned; measure performance and effectiveness through analytics and dashboards; communicate performance to Sales and Marketing leadership
  • Provide a perspective on new lead gen opportunities and drive funnel acceleration tactics
  • Ensure continuous improvements to increase Sales uptake, lead efficiency and reporting accuracy in collaboration with Marketing, Sales, Data and Analytics, Digital and Salesforce administration teams
  • Support any key strategic priorities or special projects to support other key channels or teams

What you bring:

  • Minimum 5 years experience in B2B marketing   
  • Salesforce and list generation experience preferred
  • Knowledge of Marketing Technology tools and platforms an asset  
  • Proficient in MS Office (PowerPoint, Word, Excel)
  • Strong written and oral communication skills
  • Strong relationship building and networking experience
  • Strong analytical skills a must
  • Flexible, strong time management skills, ability to manage multiple initiatives within short timelines; thrive within a fast-paced environment
  • Analytic, ability to interpret data and translate into insights and action

 

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 333 Bloor Street East (824), Toronto, ON 
Travel Requirements: Up to 10%
Posting Category/Function: Marketing & Marketing Communication
Requisition ID: 237724
 
Together, we'll make more possible, and these six shared values guide and define our work:
 
  1. Our people are at the heart of our success
  2. Our customers come first. They inspire everything we do
  3. We do what’s right, each and every day
  4. We believe in the power of new ideas
  5. We work as one team, with one vision
  6. We give back to our communities and protect our environment
 

What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Rogers FAQ.

 
Posting Notes:  Marketing 


Job Segment: Marketing Manager, Manager, Franchise, Data Analyst, Marketing, Management, Retail, Data

Location: Toronto, ON, CA

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