Marketing Manager, Network Uplift

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Date: Nov 27, 2018

Location: Toronto, ON, CA, M4W 1G9

At Rogers, we connect Canadians to a world of possibilities and the memorable moments that matter most in their lives. Every day we wake up with one purpose in mind. To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize her dream. A sports fan celebrate a special moment.

Because we believe connections unite us, possibilities fuels us, and moments define us.


At Rogers, we are committed to continually improving our customer experience. Our customers are at the heart of our culture and inspires us to exceed their expectations. As the customer base marketing manager, you will be part of a highly engaged cross-functional team focussed on developing and executing customer engagement strategies for the cable network uplift program that will help deliver our annual business targets.


What you will be doing:

  • End to end leadership of the cable uplift communications plan
  • Working with cross-functional primes to lead the touchpoint strategy across both the Rogers and Fido brands
  • Establish a roadmap to achieve a long-term solution to automate processes
  • Identify optimization opportunities via test and learn activities  
  • Evolve the messaging and touchpoints strategy – customization in language, etc. 
  • Develop a strategy for the Atlantic region & VIP experience for key influencers and Rogers Executive Leadership
  • Work with brand and online teams to define the Cable uplift digital experience for Rogers and Fido
  • Deliver an ongoing dashboard of consolidated results and mine the data for meaningful insights to capitalize on
  • Provide coaching and mentoring to support team development 


What you bring:

  • A customer centric focus and understanding of managing customer experiences    
  • The ability to navigate a large and complicated network and organization
  • Strong collaboration and relationship building skills
  • Comfort with technological challenges and leading teams to deliver solutions
  • Ability to interpret data to explain the why and identify opportunities to turn insights into action  
  • Be a change agent and a champion for establishing new practices and processes  
  • Familiarity with customer communications and campaign development an asset
  • Direct marketing or customer marketing related experience an asset
  • Proven track record of leadership, preferrably at a manager level
Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 333 Bloor Street East (012), Toronto, ON 
Travel Requirements: None
Posting Category/Function: Marketing & Marketing Communication
Requisition ID: 136903
Together, we'll make more possible, and these six shared values guide and define our work:
  1. Our people are at the heart of our success
  2. Our customers come first. They inspire everything we do
  3. We do what’s right, each and every day
  4. We believe in the power of new ideas
  5. We work as one team, with one vision
  6. We give back to our communities and protect our environment

What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You can also reach out to our team at to begin a conversation about your individual accessibility needs throughout the hiring process.

Posting Notes:  [[req_strategyPage]] || [[country]] || ON || Toronto || [[mfield2]] ||


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