Marketing Manager New Customer Acquisition

Date: Jan 7, 2021

Location: Toronto, ON, CA, M4W 1G9

At Rogers, we connect Canadians to a world of possibilities and the memorable moments that matter most in their lives. Every day we wake up with one purpose in mind. To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize their dream. A sports fan celebrate a special moment.

Because we believe connections unite us, possibilities fuels us, and moments define us.


Marketing Manager New Customer Acquisition

Marketing Journeys Team
Are you someone that thrives in a job that combines both marketing strategy and driving new capabilities to improve the customer experience? Do you have an entrepreneurial spirit to help bring these new programs to life?
As a member of the Marketing Journeys team and key focus on the Prospect Management program, you will execute and manage the strategies and programs required to deliver prospect growth and revenue. You will own and lead projects to continuously add new prospective customers to the database. You will be come an expert at identifying key moments in a prospect’s journey to engage and nurture them through to conversion.  You will manage the discovery and implementation of new capabilities. You will support prospective customers across the Rogers Wireless, Connected Home and Fido brands.  
What you will do
•    Partner with Brand, Marketing, Sales Channels, and Corporate Partnership teams to identify new sources of leads and prospective customers
•    Design marketing journeys – end to end view of customer actions, to identify areas of opportunity to grow prospect volume and drive higher conversions
•    Identify remarketing opportunities and create campaigns – i.e. emails, abandon cart tactics, drive to sales channels - to nurture prospects throughout their path to purchase
•    Lead programs with cross-functional teams, brief program objectives/goals, campaign requirements
•    Lead programs to align technical teams: Digital, partner agencies, IT, to deliver the capabilities and integrations needed to capture new leads and automated remarketing campaigns
•    Coordinate with partners to drive excellence in project/campaign execution
•    Oversee partner agency to manage prospect database, email campaign setup, deployments and optimizations
•    Review customer facing material to ensure key message is conveyed
•    Leverage reporting results to optimize campaigns or implement enhancements
•    Assist in managing the prospect database and tech stack (Salesforce Marketing Cloud) including the data makeup, segmentation optimizations, and supporting automations/reporting processes

What you bring:
•    3+ years of managing marketing projects and campaign execution in large organizations. Experience in acquisition marketing/prospecting is an asset.
•    3+ years of email marketing experience, exposure to or hands on experience in Salesforce Marketing Cloud experience is an asset
•    Superior organizational and planning skills; ability to multitask in a deadline driven environment
•    Superior thinking, reasoning, and problem-solving abilities
•    Proven stakeholder management abilities; collaborative approach and lead by influence across teams
•    Excellent communication skills; oral, written and presentation skills
•    Entrepreneurial spirit and ability to take initiative and work autonomously
•    Bachelor’s degree in Marketing, Communications or related field preferred

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 333 Bloor Street East (012), Toronto, ON 
Travel Requirements: Up to 10%
Posting Category/Function: Marketing & Marketing Communication
Requisition ID: 211485
Together, we'll make more possible, and these six shared values guide and define our work:
  1. Our people are at the heart of our success
  2. Our customers come first. They inspire everything we do
  3. We do what’s right, each and every day
  4. We believe in the power of new ideas
  5. We work as one team, with one vision
  6. We give back to our communities and protect our environment

What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Rogers FAQ.

Posting Notes:  Marketing 


Job Segment: Network, Marketing Manager, Manager, Database, Marketing, Technology, Management

Email similar jobs to me