Marketing Specialist

We are committed to connecting Canadians through unique partnerships, our world-class network and content Canadians love—and our innovative team is growing. We are looking for dedicated team members to join our Corporate team who have a genuine passion for making positive impacts on customers and the communities where we live and work. We have a variety of business units with exciting and meaningful work waiting for you, including Communications, HR, Legal and Corporate Affairs, Supply Chain, Finance, and Real Estate. If you are considering your next step, we have exciting opportunities waiting for you. Come build a rewarding career at Rogers and be a driving force behind our success story!

Who we are looking for:

The Rogers Residential Marketing team is looking for a passionate and dynamic individual to fulfill the role of Consumer Marketing Specialist reporting to the Director, Consumer Marketing for the Rogers brand.

In this role, you will be accountable for helping to drive customer profitability through differentiated value propositions, executing go-to-market strategies for whole-home offerings and partnering across teams to deliver actionable insights that elevate our customer experience.

What you will be doing:

Support the evolution of the value prop framework for Rogers residential, driving differentiation in the marketplace and value to our customers.  Help build a deep understanding of the whole-home residential product portfolio and positively influence multi-product attach.
Help define and evolve consumer market segments at a household level with a whole home mindset. Customer sub-segments (needs, wants, size) should be targeted, clearly differentiating brands and products so that value proposition and execution (advertising, sales, CBM, care) for each segment delivers on revenue and ARPA objectives.
Partner with Brand and Research to deliver actionable customer insights at a household level and help guide future roadmap planning. A commercial mindset will be key.
Positioning & Packaging of value proposition of initiatives (ie – Full Home Coverage, 5GHI, Entertained, Home Security).  Assist with the integration of value prop components with quarterly planning and commercial offers. 
Work closely with the Product team to gather and maintain accurate product information, ensuring marketing materials and campaigns are aligned with current offerings. Act as a go-to contact for product updates and changes to support timely and successful launches.

What you bring:

• Undergraduate degree in a business discipline
• 3+ years of experience in marketing or project management
• Experience in Strategy and Product  Management roles an asset
• Ability to think outside the box to resolve complex issues in a cross-functional environment
• Strong leadership and interpersonal skills
• Comfort with numbers and good analytical skills
• Self-driven, ability to take initiatives and propose concepts/activities that would make a difference for our customers
• Excellent written & verbal communication skills
• Strong attention to detail and a demonstrated ability to produce and sustain excellent results over a period of time
• Telecommunications experience strongly preferred

What’s in it for you? 

We believe in investing in our people and helping them reach their potential as valuable members of our team. As part of our team, you’ll have access to a wide range of incredible resources, growth opportunities, discounts, and perks, including: 

• Competitive salary & annual bonus
• Competitive & flexible health and dental benefits, pension plan, RRSP, TFSA, and Stock matching programs.
• Discounts: Enjoy up to 50% off Rogers Services and Blue Jays Tickets, 25% off TSC items, and a 20% discount on all wireless accessories
• sold in Rogers stores.
• Paid time off for volunteering
• Company matching contributions to charities you support
• Growth & Development Opportunities:
  
  • Self-driven career development programs (E.g. MyPath program)
  • Rogers First: priority in applying to internal roles of interest
• Wellness Programs:
  
  • Homewood employee & family assistance program
  • Cognitive Behavioural Therapy (CBT) & Virtual therapy sessions
  • Low or no-cost fitness membership with access to virtual classes
• Our commitment to the environment and diversity:
  
  • Work for an organization committed to environmental protection
  • Strong commitment to diversity and inclusion with employee resource groups supporting equity-deserving groups including groups representing People of Colour, 2SLGBTQIA+, Indigenous Peoples, Persons with Disabilities and Women. We all bring something different, and we know what makes us different makes us great.

If you are selected to move forward in the recruitment process, here is what you can expect: 

15-minute phone screen with your recruiter, an interview with Hiring Manager, a final round virtual interview with Director of the team. Best of luck! 

​To protect our people, brand and assets, a pre-employment background check will be conducted. As part of our selection process, all candidates must clear a criminal background check. Additionally, a credit check and drivers abstract may be required depending on the role. ​

To protect our people, brand and assets, a pre-employment background check will be conducted. As part of our selection process, all candidates must clear a criminal background check. Additionally, a credit check and drivers abstract may be required depending on the role. ​

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 333 Bloor Street East (824), Toronto, ON
Travel Requirements: None
Background Check(s) Required: Criminal Record and Credit Check 
Posting Category/Function: Marketing & Product Management
Requisition ID: 331421
 

To support career growth, collaboration, and high-performing teams, all Corporate Employees are expected to work onsite a minimum of four (4) days per week starting October 6, 2025, increasing to five (5) days per week effective February 2, 2026. We believe that in-person connection strengthens our culture and drives industry-leading performance.

At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Recruitment Process FAQ.

Posting Notes:  Corporate