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OOH/Digital Audio GTM Manager

Are you ready to take your career to new heights and be a part of a dynamic team at Rogers Sports & Media? We believe in creativity, innovation, and collaboration in everything we do, and we are looking for people who share this mindset to join us. With a monthly reach of 30 million Canadians, you can help shape the future of sports, news, e-commerce, and entertainment. At Rogers, we value diversity and inclusivity and believe that every voice matters. Join us today and be a part of a team that is redefining the future of media.


We’re looking for a Manager of Advertising Products to help lead the product and go-to-market strategy in the advanced advertising space.


The successful candidate will help to implement strategy across our ad products, including video, audio and out of home. In this role, you will be a subject matter expert responsible for identifying business opportunities, evaluating various partnerships, and making key recommendations as we execute on the strategy and inform the vision in these critical areas of our advertising business. You will support the  RSM sales teams in a client-facing capacity to achieve revenue KPIs against our advertising products.


This is a unique opportunity to be at the centre of Rogers Sports & Media and Sportsnet’s strategy to leverage our unique data sets for the purpose of further improving the advertising experience for marketers and customers.


What you will do:

  • Support RSM sales teams to communicate product advancements and sales opportunities to customers

  • Act as Subject Matter Expert (SME) on audio and out of home products with the sales team and clients

  • Execute Rogers’ advertising go-to-market strategy across sales, including business development and product enhancement

  • Provide knowledge/analysis of key metrics to identify, recommend and implement changes to enhance ad products

  • Own the Audio and Out of Home (OOH) product roadmap in partnership with the operations and data team

  • Solicit feedback from marketers and agencies on the evolution of the ad product set

  • Operate as both an individual contributor and cross-functional leader to meet and exceed revenue growth objectives for the RSM advertising business


What you will bring:

  • A proven ability to effectively communicate product features, advantages, and benefits to both clients and sales teams

  • An understanding of the advertising landscape in the Canadian market

  • A demonstrated history of success in bringing a product to market

  • A drive to continuously establish and improve process through gathering and incorporating feedback from stakeholders

  • Proven success in product management or advertising sales roles

  • An ability to navigate large organizations and optimize for speed

  • Obsessed with winning and delighting our clients, viewers, and listeners


Here’s what you can expect in return:

  • A competitive salary and benefits that include access to our Employee Share Accumulation Program, Retirement Benefits and a variety of other perks including 50% off Rogers services and Blue Jays tickets

  • A manager who deeply cares about your development and long-term career at Rogers

  • A team that trusts and wants to win together

  • Smart and accomplished colleagues who are focused on both the “what” and the “how”

  • Your choice of hardware and software (iPhone or Android/Mac or PC etc.)


Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 1 Mount Pleasant (083), Toronto, ON
Travel Requirements: Up to 10%
Posting Category/Function: Sales & Media
Requisition ID: 271128


At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Recruitment Process FAQ.  


Successful candidates will be required to complete a background check as part of the hiring process.
Posting Notes:  Rogers Sports & Media





Toronto, ON, CA

Being a Rogers team member comes with some great perks & benefits including:

· Health & well-being benefits
· Donation matching
· Paid time off for volunteering
· Wealth Accumulation including: Pension plan & Employee stock options
· Generous employee discounts
· Leadership development, Mentorship, and Coaching programs

*available for full-time and part-time permanent employees, some restrictions apply

Looking for career guidance and inspiration?

Catch up on the latest episodes of For the Love of Work podcast with Dr. Sonia Kang.

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