Product Manager, Customer Data

Date: Apr 9, 2021

Location: Toronto, ON, CA, M4Y 2Y5

Come play a key role in building the future of Sports & Media! Everyone wants to be part of a transformational team – and that’s exactly what we’re building at Rogers Sports & Media. A team that innovates and a team that wins.

At Rogers Sports & Media we are committed to creating and growing teams that are digital-first, fast-moving and bold-thinking and are focused on delivering impact with everything they do. Our impressive collection of assets includes media properties, sports teams, sports events & production, venues, e-commerce platforms and a close connection with our Connected Home and Wireless team. Collectively, we touch 30 million of Canadians every month!

Not only is our business strong, but so is our culture. We genuinely care about each other and working in an environment that allows each of us to bring our best authentic selves to work. That starts with our firm commitment to a diverse, inclusive and safe workplace. We’re also dedicated to giving back by using our media megaphone to help Canadians who need it most. Our team is All IN on diversity and inclusion – find out more at

As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are temporarily working from home.

Are you up for the challenge and the fun?  If so, consider the following opportunity!

We’re looking for a Product Manager, Customer Data that is focused on finding new and innovative, data-driven, cross-platform use cases to engage our customers and deliver on our business goals. You will bring value to Rogers Sports and Media assets and broader Rogers 1st Party Data to come up with the best, future-proof data and product strategy to support our content subscription and ad monetization businesses.

You will support the overall Customer Data Product roadmap, manage the introduction of new ideas, develop use cases, and launch new platform solutions with the goal of understanding our audiences, enhancing customer experience and engagement and driving business growth and increased revenue.

In addition to being highly technical and experienced with fundamental data concepts and ad technologies, you will be a strategic team member to your team. The role must also stay on top of key industry trends in digital media and advanced advertising.

What you will do:

  • Support the data product & Over-The-Top strategy and roadmap plan of data-driven platforms that support our subscriber and advertising businesses with a focus on growth and increasing revenue.
  • Manage implementation of the data strategy roadmap by working with product managers, data analytics, and IT data development teams.
  • Work closely with cross-functional teams; business owners, go-to market and sales, and revenue operations teams to achieve alignment on strategy, roadmap plans, and execute effectively on driving growth in Rogers Sports & Media subscriber and ad monetization businesses.
  • Manage vendor relationships covering vetting of new ideas, strategic planning, project implementation and ongoing post-production engagement.
  • Stay informed of new data and ad tech ideas and solutions and make sure that our ad business is offering the leading-edge features in the market.

What you will bring:

  • High level of proficiency with product management in AdTech or MarTech.
  • Excellent understanding of data-driven advertising and marketing solutions with a focus on technical platform integrations, audience engagement, segmentation, measurement, and reporting.
  • Proficiency in a combination of data analytics, data science, data engineering, cloud platforms, big data platforms, and Web APIs.
  • Experience in advanced ad tech or digital advertising domain with direct experience with ad platforms specifically ad servers, DSPs, DMPs, SSPs, CDPs and other media buying platforms.
  • The ideal candidate is a natural leader, with excellent communication and organizational skills and ability to influence decisions and facilitate change management through collaboration.
  • Self-motivated with a hands-on approach, demonstrated ability for strategic thinking and innovative problem-solving skills.
  • Passionate about new ideas and emerging market trends.

Here’s what you can expect in return:

  • A competitive salary and benefits that include access to our Employee Share Accumulation Program, Retirement Benefits and a variety of other perks including 50% off Rogers services and Blue Jays tickets
  • A manager who deeply cares about your development and long-term career at Rogers
  • A team that trusts and wants to win together
  • Smart and accomplished colleagues who are focused on both the “what” and the “how”
  • Flexibility to work from home even after the pandemic ends
  • Your choice of hardware and software (iPhone or Android/Mac or PC etc.)
  • As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are working from home, and are equipped to do so safely and efficiently
  • Not from the city? No problem! Rogers invites candidates to apply no matter where you are located as you will be working remotely.
What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Rogers FAQ.

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 1 Mount Pleasant (083), Toronto, ON 
Travel Requirements: None
Posting Category/Function: Digital & Program Management
Requisition ID: 217088
Posting Notes:  Media 

Job Segment: Database, Engineer, Data Management, Program Manager, Marketing, Technology, Engineering, Data, Management

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