Product Manager, Virtual Assistant

At Rogers, we connect Canadians to a world of possibilities and the memorable moments that matter most in their lives. Every day we wake up with one purpose in mind. To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize their dream. A sports fan celebrate a special moment.

Because we believe connections unite us, possibilities fuel us, and moments define us.


As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are working from home, and are equipped to do so safely and efficiently.

Rogers Digital is seeking a Product Manager of Virtual Assistants to join our high-performing team. You will create amazing experiences that bring our brands to life and solve complex problems for our customers using the latest emerging technologies.

This role focuses on the Virtual Assistant program within the Digital group, making conversational self-service the channel of choice for our customers. You will be a key player in developing this portfolio, from both the strategy and execution perspective across the Rogers brands.

What you will be doing:

  • Product Ownership of Virtual Assistant / Chat Bots across Digital platforms such as our website and apps
  • Lead an Agile squad of Digital professionals through ideation, design, delivery and continuous improvement
  • Plan & launch features, measure performance and continue to iterate to meet portfolio KPIs
  • Define strategy for leveraging emerging channels such as voice assistants
  • Improve the conversational experience for customers
  • Identify, evaluate and manage digital business development required to integrate projects into Digital platforms including 1st party websites, apps & 3rd party eco-systems
  • Collaborate across teams to ensure that the plans align to the portfolio strategy & product roadmaps, to determine priority and sequence of product delivery. 
  • What You Need to Succeed
  • Expertise with conversational AI platforms
  • Strong experience improving KPIs and hitting targets
  • Obsession with delivering high quality products to market in a timely manner
  • Experience improving optimization & cost-savings
  • Collaborative ability to elevate projects and ideas that are not your own
  • Curiosity to be resourceful and inventive at tackling complex challenges.
  • Ability to solicit alternative ideas & perspectives to understand the "why" and not just the "what".
  • Expertise in presenting ideas, business rational and trade-off implications to executive audiences.
  • Results-oriented team player who leads by example, holding themselves accountable for performance
  • Conversational Commerce experience is an asset.


What you will bring:

  • Master’s or bachelor’s degree in Business, Technology or equivalent.
  • A proven track record with 3 years of experience in a product management role related to digital experiences with delivery in Agile & traditional methodologies



As a condition of hire, all new employees will be required to provide proof of vaccinations against COVID 19. Any request for an exception under Human Rights legislation must be supported by evidence to be considered by Rogers on a case by case basis.


Please click here to review conditions that may qualify for medical exemption to the COVID-19 vaccine.


Schedule: Full time
Shift: Day
Length of Contract: No Selection
Work Location: 1 Mount Pleasant (083), Toronto, ON 
Travel Requirements: Up to 10%
Posting Category/Function: Technology & Information Technology
Requisition ID: 252606
At Rogers Digital, our team doesn’t shy away from big ideas – we bring them to life. We work tirelessly to deliver the best user experiences (period) and build amazing self-serve experiences that our customers want to use. We are customer-obsessed agents of change and are committed to innovation and creating effortless experiences for customers and frontline employees. We use cutting-edge tools and technologies to solve critical and complex problems with award-winning solutions. Our work impacts millions of customers everyday. At Rogers Digital, we’re looking for people who embrace change, take risks, and push boundaries. Learn more about our team and our work @
Together, we'll make more possible, and these six shared values guide and define our work:
  1. Our people are at the heart of our success
  2. Our customers come first. They inspire everything we do
  3. We do what’s right, each and every day
  4. We believe in the power of new ideas
  5. We work as one team, with one vision
  6. We give back to our communities and protect our environment
Posting Notes:  Digital & Technology 





Toronto, ON, CA

Being a Rogers team member comes with some great perks & benefits including:

· Health & well-being benefits
· Donation matching
· Paid time off for volunteering
· Wealth Accumulation including: Pension plan & Employee stock options
· Generous employee discounts
· Leadership development, Mentorship, and Coaching programs

Looking for career guidance and inspiration?

Catch up on the latest episodes of For the Love of Work podcast with Dr. Sonia Kang.

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