Programmatic Revenue Manager

Come play a key role in building the future of Sports & Media! Everyone wants to be part of a transformational team – and that’s exactly what we’re building at Rogers Sports & Media. A team that innovates and a team that wins.

At Rogers Sports & Media we are committed to creating and growing teams that are digital-first, fast-moving and bold-thinking and are focused on delivering impact with everything they do. Our impressive collection of assets includes media properties, sports teams, sports events & production, venues, e-commerce platforms and a close connection with our Connected Home and Wireless team. Collectively, we touch the lives of 30 million Canadians every month!


Not only is our business strong, but so is our culture. We genuinely care about each other and working in an environment that allows each of us to bring our best authentic selves to work. That starts with our firm commitment to a diverse, inclusive and safe workplace. We’re also dedicated to giving back by using our media megaphone to help Canadians who need it most. Our team is All IN on diversity and inclusion – find out more at


As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are working from home, and are equipped to do so safely and efficiently.

Are you up for the challenge and the fun?  If so, consider the following opportunity!


Reporting to the Director of Media Planning & Inventory - Digital, the Digital Yield Manager is responsible for maximizing revenue and yield across direct and indirect programmatic sales channels.  Analytically minded and extremely detail-oriented, our ideal candidate has a passion for learning and intellectual curiosity that will lead them to ask questions beyond their given daily tasks.
What you will do...

  • Yield Management; Lead yield management efforts to optimize revenue across our network of websites, factoring in the impact of programmatic revenue across all platforms (display, video, audio)
  • Optimization; Optimize demand across channels (i.e. open, private), consistently refining tactics to maximize revenue.
  • Develop strategies; Drive development of quantitative models necessary for evaluation and implementation of new strategies and product rollout backed by data.
  • Technical leadership; Identify new technologies and system development methodologies, partnering with internal teams to integrate programmatic demand into holistic ad decisioning strategy
  • Test pricing strategies; Conduct tests of pricing strategies to improve yield and grow overall revenue
  • Reporting; Maintain, develop and enhance weekly/monthly/quarterly reports to the business on yield tracking, revenue reporting and other key monetization metrics for executives, sales and finance teams. 
  • Collaboration: Collaborate with ad operations, ad solutions, product and tech to push the boundaries on programmatic ad product.  Mange relationships with existing SSP’s and identify new partnerships that address areas of need.
  • Set pricing; Work closely with Product and Sales teams to create packaging guidelines and rationalize profitability and pricing of new media products (i.e. DAI audio).  In addition to refining and managing all existing programmatic floors.
  • Troubleshoot issues; You will be expected to help troubleshoot issues that arise on a day to day basis within our programmatic ad stack.

What you will bring...

  • Digital advertising experience preferably in publisher side, with 2 years of managing programmatic channels preferred.
  • Expertise in the online advertising ecosystem; different ad technology stacks and vendors and how they fit into the digital advertising ecosystem
  • Hands-on experience working with ad networks, ad exchanges and/or demand side platforms preferred (Exchange, DSPs, SSPs, DMPs, Publisher Programmatic division)
  • Degree or Diploma in Business, Statistics or Marketing
  • Consultative, data-driven approach towards delivering business results and process improvements
  • Proficiency with Microsoft Excel and PowerPoint; ability to quickly master new productivity software application tools
  • Ability to meet deadlines and provide superior customer service to external and internal clients
  • Ability to articulate thoughts and concepts fluidly
  • Exceptional communication skills, both internally and externally
  • Knowledge of the French language, spoken and written would be a bonus

Here’s what you can expect in return: 

  • A competitive salary and benefits that include access to our Employee Share Accumulation Program, Retirement Benefits and a variety of other perks including 50% off Rogers services and Blue Jays tickets 
  • A manager who deeply cares about your development and long-term career at Rogers 
  • A team that trusts and wants to win together 
  • Smart and accomplished colleagues who are focused on both the “what” and the “how”  
  • Your choice of hardware and software (iPhone or Android/Mac or PC etc.)  
  • As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are working from home, and are equipped to do so safely and efficiently 


As a condition of hire, all new employees will be required to provide proof of vaccinations against COVID 19. Any request for an exception under Human Rights legislation must be supported by evidence to be considered by Rogers on a case by case basis.


Please click here to review conditions that may qualify for medical exemption to the COVID-19 vaccine.


What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Rogers FAQ.

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 1 Mount Pleasant (083), Toronto, ON 
Travel Requirements: No Selection
Posting Category/Function: Reporting and Analytics & Analyst
Requisition ID: 252526
Posting Notes:  Rogers Sports & Media 





Toronto, ON, CA

Being a Rogers team member comes with some great perks & benefits including:

· Health & well-being benefits
· Donation matching
· Paid time off for volunteering
· Wealth Accumulation including: Pension plan & Employee stock options
· Generous employee discounts
· Leadership development, Mentorship, and Coaching programs

Looking for career guidance and inspiration?

Catch up on the latest episodes of For the Love of Work podcast with Dr. Sonia Kang.

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