Regional Marketing Manager

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Date: Jan 31, 2019

Location: Toronto, ON, CA, M4W 1G9

At Rogers, we connect Canadians to a world of possibilities and the memorable moments that matter most in their lives. Every day we wake up with one purpose in mind. To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize her dream. A sports fan celebrate a special moment.

Because we believe connections unite us, possibilities fuels us, and moments define us.


Are you someone who thrives in a job that combines both marketing planning and working closely with the required teams to ensure your plans are executed with excellence?  Do you love working in a fast-paced highly-competitive industry?  


The primary focus of this role will be to analyze, build, execute, and manage Ottawa, Ontario, Canada strategies & campaigns required to deliver and exceed on the objectives for the residential services business!  


The candidate will work on developing regional marketing plans for the Internet, TV, Home Phone, and Smart Home Monitoring products. This position is based in Toronto, with travel to Ottawa for one week per month (required) to gain local insights, assess campaign impacts, and engage with local Ottawa teams including Field, CIS, CMA, and others.


This is the ideal job for a candidate who can manage multiple tasks, has strong analytical background, marketing experience and likes a healthy balance of strategy and execution.  A strong focus is placed on analyzing and understanding internal consumer & business results as well as market factors to form a recommendation.


The successful candidate will need to lead and influence cross-functional teams responsible for the consumer residential business while narrating the marketing story.


What you will be doing:

  • Responsible for revenue and subscriber growth for the Ottawa region through targeted marketing campaigns, built on unique, local insights and data
  • Development and execution of marketing plans to drive new customer acquisition for the residential (TV, Internet, Home Phone, Smart Home Monitoring) business
  • Stay informed/educated on Ottawa landscape, market conditions and consumer insights to inform recommendations for quarterly plans
  • Analyze and develop insights from data that will lead to targeted Ottawa marketing plans
  • Provide input for regional build business case/road map development for your region (product and network investments)
  • Work with Brand and agencies to develop compelling, personalized creatives to appeal to targeted segments
  • Spend a significant amount of time in the region with the intent of building cross-functional relationships at the front-line level
  • Own, understand, monitor and track against business objectives related to your regional programs while identifying trends and gathering insights to develop recommendations on future campaigns
  • Work closely with Brand, Channel Marketing, Sales Channels, Pricing and other cross-functional teams to deliver strong strategic marketing plans that deliver on Residential Marketing objectives
  • Work closely with commercial strategy team on offer and bundle strategies, where needed and based on business and market insights
  • Work closely with CBM to share intelligence around regional insights to assist in churn and growth opportunities to help overall penetration
  • Work closely with the research team to gather insights and execute new research initiatives to define new opportunities and craft insight-driven plans
  • While residing in Toronto, travel to Ottawa one week out of the month (non-negotiable)


What you bring:

  • University degree in Business (undergraduate or MBA) strongly preferred
  • 5+ years marketing (planning and execution) experience with large organizations
  • Strong analytical skills with the ability to create and present strategic recommendations
  • Strong brief writing skills and masterful at telling a compelling story to drive your programs forward
  • Exceptional communication skills, both written and oral for presentation purpose.  Working magic with PowerPoint is key!



  • Passionate and “ego-less”
  • Strong mix of “art” (strategy, ideas, evolutions) and “science” (data insights, business cases, metric achievement)
  • Creative thinker who thinks outside the box
  • A driven candidate who wants to grow and contribute to Rogers beyond this initial role


Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 333 Bloor Street East (012), Toronto, ON 
Travel Requirements: Up to 25%
Posting Category/Function: Marketing & Product Management
Requisition ID: 146466
Together, we'll make more possible, and these six shared values guide and define our work:
  1. Our people are at the heart of our success
  2. Our customers come first. They inspire everything we do
  3. We do what’s right, each and every day
  4. We believe in the power of new ideas
  5. We work as one team, with one vision
  6. We give back to our communities and protect our environment

What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You can also reach out to our team at to begin a conversation about your individual accessibility needs throughout the hiring process.

Posting Notes:  [[req_strategyPage]] 


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