Retail Channel Mktg Manager

At Rogers, the entrepreneurial spirit is part of our DNA. Our Rogers Business teams help foster and grow the Canadian economy by supporting businesses of all sizes. From small to large-scale enterprises, our teams help deliver innovative technology, network services, and a suite of solutions to help them succeed. We offer Canada’s largest and most reliable 5G network for our customers and are proud leaders in wireless private networking and IoT! We continuously expand and evolve our networks, invest in new technology capabilities, and invest in our people to serve our business customers and their communities.

Come play a key role in driving the future of business innovation in Canada. We are looking for team members with a passion for delivering industry-leading value to customers and supporting businesses in the communities where we live and work.

Are you up for the challenge? If so, consider the following opportunity:


Reporting to the Senior Manager, Channel Marketing and Lead Management, the Retail Channel Marketing Manager will be responsible for the strategy and execution of retail marketing plans to support all Rogers SMB products in Corporate and Third-Party Retailers.  


The ideal candidate will strive for great work with every program and campaign that not only breaks through with innovative ideas but helps deliver against business objectives. They come prepared with analytical and competitive facts, and strategic thinking to support recommendations as solutions are brought forward.  


What you will do:

  • Work with cross-functional teams to create the Retail Channel Marketing strategy – develop and execute marketing programs to drive adoption of Rogers SMB products and services in retail stores.
  • Work closely with Retail Sales Managers (RSM’s) to drive store traffic and sales conversions and to ensure strategic initiatives and quarterly campaigns are well executed within the retail channels.
  • Increase SMB presence and customer engagement within the Rogers Business Centres through experiential marketing including store events, lead generation, exclusive promotions, and content marketing.
  • Placement recommendation and planning of in-store merchandising and collateral to support SMB products.
  • Work directly with our third-party retail team to support them on advertising asks on an as needed basis.
  • Track, analyze, and interpret sales activities and program results, making recommendations for future enhancements.
  • Incorporate the Rogers SMB value proposition in all sales and marketing facing materials.
  • Support new products and solution launches in the Retail Channel and provide regional support for the Territory Sales managers.


What you will bring:

  • A minimum of 3 – 5 years of B2B Marketing experience.
  • Experience with wireless/internet/IoT portfolios and/or retail an asset.
  • Must be able to work in a professional, fast-paced environment and manage ambiguity.
  • A passion for B2B marketing, relationship management, and sales.
  • Excellent communication skills.
  • Ability to work independently to achieve goals and meet deadlines.
  • Telecommunications and events experience an asset.
  • Understanding of social and digital platforms to promote events, including Facebook, Twitter, Yammer, and LinkedIn.


Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 333 Bloor Street East (824), Toronto, ON
Travel Requirements: Up to 10%
Posting Category/Function: Marketing & Marketing Communication
Requisition ID: 283287
Together, we'll make more possible, and these six shared values guide and define our work:

  1. Our people are at the heart of our success
  2. Our customers come first. They inspire everything we do
  3. We do what’s right, each and every day
  4. We believe in the power of new ideas
  5. We work as one team, with one vision
  6. We give back to our communities and protect our environment


What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Rogers FAQ.
Posting Notes:  Sales & Marketing





Toronto, ON, CA

Being a Rogers team member comes with some great perks & benefits including:

· Health & well-being benefits
· Donation matching
· Paid time off for volunteering
· Wealth Accumulation including: Pension plan & Employee stock options
· Generous employee discounts
· Leadership development, Mentorship, and Coaching programs

*available for full-time and part-time permanent employees, some restrictions apply

Looking for career guidance and inspiration?

Catch up on the latest episodes of For the Love of Work podcast with Dr. Sonia Kang.

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