SMB Digital Channel Manager

Our company was built on the dream of a pioneering entrepreneur, and that spirit continues to empower our work with businesses across Canada today. The Rogers Business team helps organizations of all sizes adapt, scale, and win with network services and other innovative technology solutions that are reliable, secure, and scalable. These solutions are built to allow businesses to operate more efficiently, reduce costs and improve productivity and collaboration. We are looking for team members who have a passion for delivering industry-leading value to customers and businesses in the communities where we live and work, so come build a rewarding career at Rogers and be a driving force behind our success story!

SMB Digital Channel Manager (SMB)

Our Business team is at the forefront of driving Rogers' digital transformation, helping SMB customers adopt digital channels while accelerating sales growth and revenue performance.

We are looking for a highly analytical and results-oriented SMB Digital Channel Manager to own performance management and growth strategy for Rogers' SMB digital sales channels.

In this role, you will serve as the single point of accountability for SMB digital sales performance, leading cross-functional alignment across Digital, Product, Marketing, Sales, Finance, and Technology teams to deliver against sales, adoption, and revenue objectives. You will use data, forecasting, and performance insights to drive growth opportunities and performance improvements, optimize the customer journey, and improve digital conversion performance.

If you are passionate about turning insights into action, driving measurable business results, and influencing outcomes across multiple teams, we'd love to hear from you.

What You'll Do

Digital Sales Performance Management

• Own performance management of SMB digital sales targets and revenue commitments.
• Establish weekly targets, pacing plans, and performance reviews to ensure achievement of annual objectives.
• Monitor sales performance and identify opportunities to close gaps against plan.
• Develop performance scorecards and reporting to provide visibility into key business metrics.
• Lead the development of recovery plans and recommendations when performance is below target.
• Serve as the business owner for SMB digital sales performance and reporting.

Forecasting & Business Planning

• Develop quarterly forecasts and risk assessments for digital sales performance.
• Partner with Finance and business stakeholders to align digital forecasts with broader business objectives.
• Analyze trends and provide actionable recommendations to improve forecast accuracy and business outcomes.
• Develop business cases and investment recommendations for new revenue and growth initiatives.
• Present performance updates, risks, and opportunities to leadership teams.

Funnel Analytics & Performance Optimization

• Build and maintain end-to-end digital funnel reporting and insights.
• Analyze customer behavior, conversion performance, offer uptake, abandonment points, and campaign effectiveness.
• Identify performance bottlenecks and partner with Digital, Product, and Technology teams to improve customer experiences and conversion rates.
• Develop reporting and insights by product, offer, campaign, and customer segment.
• Lead prioritization of digital sales performance initiatives based on customer and business impact.

Revenue Growth & Opportunity Identification

• Continuously identify and quantify new opportunities to improve digital sales performance and revenue growth.
• Develop recommendations to enhance:
• Offer performance
• Pricing effectiveness
• Cross-sell and attach rates
• Digital adoption
• Conversion optimization
• Track business benefits and measure initiative performance through implementation.
• Establish and monitor revenue opportunity pipelines and realization plans.

What You Bring

Qualifications

• Bachelor's degree in Business, Economics, Commerce, Marketing, Analytics, or a related discipline.
• 5+ years of experience in digital sales, eCommerce, business analytics, revenue management, performance marketing, management consulting, or a related field.
• Demonstrated experience managing performance against sales, revenue, or business growth targets.
• Experience developing forecasts, financial models, business cases, and executive-level reporting.
• Strong analytical and problem-solving skills with the ability to translate insights into business actions.
• Experience leading cross-functional initiatives and influencing stakeholders across multiple business functions.

Technical Skills

• Advanced proficiency in Excel and reporting platforms such as Power BI, Tableau, Adobe Analytics, Google Analytics, or similar tools.
• Experience working with digital funnel analytics, customer journey analysis, and conversion optimization.
• Strong understanding of digital channels, performance metrics, and online customer acquisition.
• Experience translating complex data into executive-level insights and recommendations.

Leadership Competencies

• Exceptional stakeholder management and relationship-building skills.
• Strong communication and presentation abilities.
• High degree of ownership, accountability, and business acumen.
• Ability to influence cross-functional teams and drive alignment without direct authority.
• Demonstrated ability to lead through influence and drive organizational outcomes.

What's In It For You?

As an SMB Digital Channel Manager, you will play a critical role in shaping the future of SMB digital sales performance at Rogers. You will establish a single source of truth for digital sales performance, improve visibility across the customer journey, and identify opportunities that drive meaningful revenue growth and digital adoption.

You will be the accountable business lead for digital sales performance, helping accelerate Rogers' digital transformation while enabling SMB customers to seamlessly adopt digital channels.

Join us and help create a more data-driven, customer-focused, and digitally enabled future for SMB customers.

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To protect our people, brand and assets, a pre-employment background check will be conducted. As part of our selection process, all candidates must clear a criminal background check. Additionally, a credit check and drivers abstract may be required depending on the role.

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 333 Bloor Street East (824), Toronto, ON
Travel Requirements: Up to 10%
Background Check(s) Required: Criminal Record and Credit Check 
Posting Category/Function: Marketing & Marketing Research / Analysis
Requisition ID: 341948

To support career growth, collaboration, and high-performing teams, all Corporate Employees are expected to work onsite. We believe that in-person connection strengthens our culture and drives industry-leading performance.

At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Recruitment Process FAQ.

Posting Notes:  Rogers Business