Senior Manager Commercial Lead

We are committed to connecting Canadians through unique partnerships, our world-class network and content Canadians love—and our innovative team is growing. We are looking for dedicated team members to join our Corporate team who have a genuine passion for making positive impacts on customers and the communities where we live and work. We have a variety of business units with exciting and meaningful work waiting for you, including Communications, HR, Legal and Corporate Affairs, Supply Chain, Finance, and Real Estate. If you are considering your next step, we have exciting opportunities waiting for you. Come build a rewarding career at Rogers and be a driving force behind our success story!

At Rogers, we are on a journey to grow our Agile Marketing practice, and we are seeking for two Senior Commercial Managers to help us nurture and accelerate the adoption of Agile Marketing best practices. The two open positions are for the following squads:

1. Base Revenue Lead with a cross functional focus on strategic Initiatives such as Device Financing, Rate Cart Evolution, and Roaming Evolution
2. Retention Lead with a focus on retention performance

Our customers are at the heart of everything we do, and this new way of working helps us drive growth, uncover new opportunities, empower our teams and rapidly adapt to market shifts and the evolving needs of our customers. 

Are you a strategic problem solver who leverages data to make decisions? Do you wake up every day (okay…most days) excited to take on challenges and persevere? Do you believe in driving success as a team over individual achievements? If this is you…continue reading!

What you will be doing:

• Create mid-long term strategy/roadmap rooted in deep market and customer insights to drive squad KPIs, while balancing trade-offs
• Collaborate closely with cross functional members both on the squad and interlock teams to support the overall brand strategy from overall P&L and customer experience perspective
• Understand trade-offs across other KPI’s for proposed plans and build alignment and mitigation plans
• Lead cross squad and non-agile activities, and manage through undefined problems, including large, complex and ambiguous problems.
• Design & execute cross-channel programs (proactive and reactive) including iterative test & learn and always-on campaigns including hypothesis, impact assessment, briefs, refinement, and delivery via strong collaboration with stakeholders/ squad members
• Champion continuous improvement to unleash exponential value while keeping the customer at the center of everything we do
• Test and learn, interpret and monitor performance and provide recommendations on optimizing performance across all tactics and channels
• Develop ad-hoc programs and/or recommendations with others in and outside of team in response to changes in market conditions
• Ability to prioritize, coordinate, juggle and most importantly deliver on squad tests
• Expertise with regard to tracking and understanding of all communication channels (SMS, EM, A&O, SSP, digital, app etc)
• Represent the renewal (back up to the BO) squad cross-functionally and provide recommendations in regard to system capabilities and enhancements  
• Provide and present regular insights and reporting to leadership team
• Coach and mentor other squad members

What you have:   

• Deep understanding of the Wireless Industry such as competitive landscape and market trend, and core customer journeys
• Master of leveraging commercial and omni-channel marketing levers to develop marketing programs to deliver squad KPIs
• Theoretical and practical experience in designing, conducting and measuring marketing /customer campaigns or testing
• Strategic thinking that applies customers and marketing insights to generate tactical ideas and implement end-to-end execution
• Ability to analyze, organize and prioritize work while meeting multiple deadlines
• Ability to work collaboratively as a member of a tightly-knit cross-functional team and independently
• Exceptional troubleshooting and critical thinking skills and thrives in high expectation scenarios with many stakeholders
• 7- 10 years of experience in a marketing role
• Bachelor’s degree in business or equivalent
• Strong MS Excel ,PowerPoint and data tools (i.e. Tableau) experience (SAS is a nice to have but not required)
• Experience working in an Agile Marketing context considered an asset

​To protect our people, brand and assets, a pre-employment background check will be conducted. As part of our selection process, all candidates must clear a criminal background check. Additionally, a credit check and drivers abstract may be required depending on the role. ​

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: Hybrid
Travel Requirements: Up to 10%
Posting Category/Function: Marketing & Marketing Communication
Requisition ID: 319027
 
At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Recruitment Process FAQ.

Posting Notes:  Corporate