Specialist, Digital Content and Commerce

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Date: Jan 28, 2019

Location: Toronto, ON, CA, M4Y 2Y5

At Rogers, we connect Canadians to a world of possibilities and the memorable moments that matter most in their lives. Every day we wake up with one purpose in mind. To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize her dream. A sports fan celebrate a special moment.

Because we believe connections unite us, possibilities fuels us, and moments define us.



We support and encourage employees to find long-term success and explore opportunities that play to their individual strengths and passions. We value lateral moves as much as vertical promotions – we believe all roles should develop your skills, broaden your experience, and help you continue on a journey to building a rewarding career at Rogers.


This role will report to the Senior Manager, Digital Connected Home Commerce, and will play a key role in strengthening Rogers’ connected home marketing efforts via digital properties.


The Specialist, Digital Marketing will work closely with product and marketing partners to help define and support digital tactics tied to mass campaigns, weekly site updates, and new initiatives to drive digital sales operations. This role will work cross-functionally with a diverse group of stakeholders, including Marketing, Brand, UX/UI, IT, Sales and Digital Analytics. The ideal candidate is a digital execution ninja, with a keen interest in attention to detail, organization, and a passion for leveraging insights and analytics to drive new tactics. They have a proven history in digital marketing and are able to adapt to a fast-paced, ever changing environment.



What you will be doing:

  • Responsible for site updates tied to mass and targeted marketing campaigns, TV content / programming changes, and a variety of optimization content being delivered through our digital properties (Rogers.com and Fido.ca)
  • Support brand and marketing initiatives through campaign development, working with cross-functional partners, QA and reporting insights to monitor digital performance
  • Maintain merchandising calendar and get stakeholder approvals of content to be removed or published
  • Develop relationships and leverage insights and learnings with Brand, Marketing, Product and Digital
  • Actively collaborate with Digital Analytics, Brand and Marketing, Sales, IT and UX / Design to support online operations of all Connected Home services
  • Initiate and engage in research with the Insights/Research team to develop optimization tests to refine positioning and understand compelling digital value propositions
  • Monitor competitive and global trends to uncover new opportunities / risks to the Rogers Connected Home digital presence  



What you bring: 

  • 3+ years of digital marketing experience with complex products / services
  • Hands on experience managing web content and publishing in CMS
  • Experience with agile project management
  • Strong organizational skills, with a comfort with analytics and consumer insights
  • Experience working with cross-functional teams – ability to influence, overcome resistance/obstacles, solve problems, and motivate people to take action
  • Analytical skills and sound decision-making skills
  • Ability to summarize issues and quickly solve problems
  • Ability to adapt quickly in a highly competitive market environment
  • Telecom experience is an asset
Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 1 Mount Pleasant (083), Toronto, ON 
Travel Requirements: Up to 10%
Posting Category/Function: Digital & eCommerce
Requisition ID: 144492
Together, we'll make more possible, and these six shared values guide and define our work:
  1. Our people are at the heart of our success
  2. Our customers come first. They inspire everything we do
  3. We do what’s right, each and every day
  4. We believe in the power of new ideas
  5. We work as one team, with one vision
  6. We give back to our communities and protect our environment

What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You can also reach out to our team at RogersRecruiting@rci.rogers.com to begin a conversation about your individual accessibility needs throughout the hiring process.

Posting Notes:  [[req_strategyPage]] 


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