Sports Analyst, Media Planning

Date: May 2, 2019

Location: Toronto, ON, CA, M4Y 2Y5

At Rogers, we connect Canadians to a world of possibilities and the memorable moments that matter most in their lives. Every day we wake up with one purpose in mind. To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize her dream. A sports fan celebrate a special moment.

Because we believe connections unite us, possibilities fuels us, and moments define us.








DEPARTMENT : Media Planning and Inventory


JOB TITLE : Sports Analyst, Media Planning and Inventory


REPORTS TO:  Director, Sports Media Planning






Provide specialized media revenue planning expertise to the department through extensive market knowledge including; audience research and forecasting, market pricing, audience post analysis & tracking, yield/inventory/revenue management principles, and revenue impact/assessment of programming/schedule strategies.


Work collaboratively with various divisions and functions within RMI, including but not limited to sales, traffic, marketing, research, finance, and programming teams to enable the execution of RMI’s Strategic Revenue Plan.




1.         AUDIENCE FORECASTING                                                                 

Responsible for the development of all Media Audience Forecasts, rationale and audience posts, for Sportsnet, Sportsnet One / 360 and any future brand extentions.   This includes all forecasts utilized in the sale of commercial inventory, across all stations, and all standard demos. 


2.         PROGRAM & MARKET ASSESSMENT            

As new data becomes available, prepares post-performance analyses of individual

and collective program performance, and interprets results to modify revenue

generation strategies and expectations, as required.  Provides insights and assessments on the competitive marketplace.  Additionally contributes to the development of any strategies required to address program performance, both positive and negative. 


3.         PROGRAMMING ANALYSIS/CHANGES                                                         

Aid in the development of “best practices” for ongoing Programming changes, including the saleability of programming, timing of program scheduling to maximize measured performance, as well as insights on new programming.



4.         PRICING/INVENTORY/REVENUE MANAGEMENT                                       

Aid in establishment of ingoing pricing based on demand and competition landscape.  Adjusts program rates based on analysis of program performance, market conditions, and demographic skew to meet assigned revenue objectives.  Develops, implements, and monitors revenue maximization strategies including the adjustment of inventory allocation and pricing levels, identifying special revenue opportunities etc.


5.         INTERNAL SUPPORT                                                                          

Provide various reports and analysis within several departments.  Monitor and provide insights into value of unsold, quarterly priorities, inventory wastage, RMI promo support etc.                  


6.         CONTINUOUS IMPROVEMENT                                                                      

Participate in all continuous improvement initiatives including computer system and software design improvements, pursuit of excellence in sales support and customer service, and any other marketing support undertaking





  • 2+ years’ experience working with advertising agencies or other broadcasters.
  • University or College degree in BComm, Economics, Marketing, and or Media related program considered an asset.
  • Strong knowledge of MS Office (Word, Excel, PowerPoint).
  • Strong working and functional knowledge of industry tools/measurement such as Infosys, S4M, etc.




  • Strong knowledge of the advertising industry and how it functions, as well as relevant industry experience such as buying or planning agency side.
  • Comprehensive knowledge of basic research data (i.e. PPM, BBM diary) and qualitative research tools (i.e. Infosys, etc) and other tools indicating market position.
  • Extensive computer knowledge including Microsoft Office products (specifically for Excel the ability to work with both pivot tables and macros), and a high propensity to pick up new computer programs such as our in-house systems (i.e. Reppak, future system S4M)
  • Strong analytical skills with an acute attention to detail and strategic thinking.
  • Familiarity with sports rights, schedules, seasons and programming an asset.
  • Understanding of the Canadian sports broadcast landscape in terms of the competitive layout and the value of properties an asset.





    Requires the ability to interpret and manipulate statistical data into workable marketing and revenue augmentation strategies that will be beneficial to the ongoing success of the corporation.


    Requires the ability to work to a variety of deadlines from long to very short term, and to prioritize and balance several ongoing projects at any one time.  Accuracy and attention to detail is vital.  Assignments require independent judgment, initiative and problem solving.





  • Requires the ability to organize and present pertinent information in an aesthetically pleasing and easy to interpret manner.  Must be able to explain technical research concepts and terminology, both at the Sales and the client level.
  • Requires advanced written communication and presentation skills, including the preparation of turn-key analyses and presentation of the results to a broad audience (e.g., executive, management, mid-management) in a clear and concise format.
  • Requires the ability to coordinate activity with all staff in Revenue Planning & Strategy, from

           Coaching the Coordinators to managing up to both Managers and the Director.





    Job requires overtime when necessary to meet crucial deadlines.

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 1 Mount Pleasant (083), Toronto, ON 
Travel Requirements: None
Posting Category/Function: Sales & Media
Requisition ID: 150176
Together, we'll make more possible, and these six shared values guide and define our work:
  1. Our people are at the heart of our success
  2. Our customers come first. They inspire everything we do
  3. We do what’s right, each and every day
  4. We believe in the power of new ideas
  5. We work as one team, with one vision
  6. We give back to our communities and protect our environment

What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You can also reach out to our team at to begin a conversation about your individual accessibility needs throughout the hiring process.

Posting Notes:  [[req_strategyPage]] 


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