Sr Analyst CRM Campaign Management

Date: Apr 21, 2021

At Rogers, we connect Canadians to a world of possibilities and the memorable moments that matter most in their lives. Every day we wake up with one purpose in mind. To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize their dream. A sports fan celebrate a special moment.

Because we believe connections unite us, possibilities fuel us, and moments define us.

 

As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are temporarily working from home.

Come play a key role in building the future of innovation in Canada. Everyone wants to be part of a transformational team – and that’s exactly what we’re building at Rogers. A team that innovates and a team that wins. Founded in 1960, we have grown to become a leading technology and media company providing the very best in wireless, residential services, and media to Canadians and Canadian businesses.

 

At Rogers we are committed to creating and growing teams that are digital-first, fast-moving, boldthinking and are focused on delivering impact in everything they do. Our world class network offers wireless connectivity across Canada, and we are the market leader in 5G for both coverage and reliability. Our fibre network also supports millions of customers with high-speed Internet, TV and Smart Home Monitoring - we offer the fastest and most consistent network in the areas we serve. Our impressive collection of assets includes a wide range of media properties, sports teams, sports events & production, venues and e-commerce platforms. Through our three brands Rogers, Fido and chatr, we provide Canadians with choice and value on a variety of plans to meet their needs and connect them to what matters most. Between our consumer, enterprise and media brands we connect 30 million+ Canadians every month from coast to coast to coast!

 

Not only is our business strong, but so is our culture. We genuinely care about each other and we’re committed to fostering an inclusive and diverse workplace at Rogers so all of our team members can bring their whole selves to work. We have employee resource groups that build awareness and a culture of allyship for equity-seeking groups, including groups representing People of Colour, LGBTQ2S+, Indigenous Peoples, Persons with Disabilities and Women. We all bring something different, and we know what makes you different makes us great.

 

We believe in challenging work, rewarding opportunities and giving back to make a positive impact for Canadians who need it most. When our team learns, grows and reaches their true potential – we can make more possible. At Rogers, your journey is filled with limitless possibilities, and you can build the future you want with us.

 

Let’s make your possible at Rogers.

 

Are you up for the challenge and the fun? If so, consider the following opportunity:

 

Right now, we are looking for talented individuals to join our Consumer Insights and Data team where you will have a chance to innovate, grow and deliver meaningful impact for our customers and our business.  Our organization has the mandate to enable and leverage data & analytics as a companywide asset.  As a team, we build and deploy new strategic and foundational capabilities across the organization and operate a number of functions that use these capabilities to inform commercial decisions, generate insight/foresight and drive improved performance and business value creation.

We are currently seeking an exceptional candidate for the role of Sr. Analyst, Campaign Management.  Reporting to the Sr. Manager, CRM Operations, the successful candidate will be someone who not only can help drive efficient execution across the campaign execution portfolio, but can also build and maintain strong partnerships, understand and align activity with our strategic priorities, and influence, empower and engage a team to enable change and drive results.

 

The Sr. Analyst, Campaign Management, CRM responsible for planning, designing and developing direct marketing campaigns for all channel including but not limited to email, direct mail, inbound/outbound phone, SMS, digital etc. Essential to have analytical skills to test, measure and continuously improve campaigns to drive results.

 

What you’ll be doing…

  • Act as a key contact person between various Marketing units and their managers to make recommendations using in-depth analysis of CRM campaigns.
  • Make part in managing various marketing campaigns; provide leadership in following up on various stakeholders’ campaign processes and adherence to timelines in campaign delivery as well as in evaluating the industry KPI’s on the different business units.
  • Act as a key contact on data insights and management between various marketing units and IT teams in order to provide necessary information and data analysis for customer and market knowledge.
  • Analyze and interpret the information provided to partners and recommend other appropriate studies.
  • Develop analytical files for marketing databases to support modeling/profiling and marketing activities; as well as develop analytical reporting for Marketing and Finance.
  • Support Marketing Automation for campaigns, reports and database processes, and implement effective solutions using existing systems
  • Maximize the use of current resources & tool and scale our next-generation campaign management platform
  • Act a change agent to improve the campaign environment and campaign automation
  • Liaising with critical partners such as IT, Channel, Technology providers, Customer Care, Commercial Strategy and Marketing to ensure customer engagement success
  • Performs as subject matter advisor in direct marketing/ campaign management area and provide guidance and resolve problems highly complex in nature
  • Leveraging analytics, insights and best practices to improve decision-making, processes and campaign development activities 
  • Interfacing within the internal and external stakeholders, particularly our Data Science, Data Products and Campaign Analytics and Reporting teams, to derive synergies and alignment on campaign efforts and priorities and how advanced analytics can drive campaign performance

 

We need someone who can….

  • Engage partners – understand the business and anticipate needs; collaborate well
  • Lead by example – always teach, share, grow and develop, while driving results and making work fun
  • Deliver quality – steer robust and meaningful outputs, with agility and attention to detail
  • Interrogate the status quo – challenge old habits, ask why, and find a better way
  • Influence and drive change – secure alignment across teams and leadership to ensure we are focusing on the right things, the right way
  • Strong project management and change management skills

 

What you bring to the role…

  • Well-developed strategic-thinking skills, with the ability to excite and lead others, capitalizing on individual strengths to drive collaborative outcomes
  • Ability to bring structure out of fluidity, shape a plan out of various discrete activities and rally a cross-functional team around a journey
  • Capacity to thrive in an environment of constant change, unpredictability and ambiguity
  • Ability to inspire and influence across organizations to gain alignment and support on recommendations
  • Proven track record of taking a “client-first” approach, while setting and achieving aggressive objectives
  • Simplicity and creative approaches that are solution/outcome-oriented, constantly looking for ways to do things smarter, better and more efficiently
  • Natural or trained ability to grasp both business and technical aspects of the role
  • Ability to quickly establish credibility with internal client-partners and to be the seen as a partner to the business with a deep expertise in campaign execution and delivering impactful results
  • Experience differentiators:
    • Minimum 3+ years of experience in Database Marketing / Campaign Management
    • Experience in using advanced CRM tools such as SAS Customer Intelligence Suite, Salesforce Marketing Cloud, SQL programming and leveraging digital capabilities such as Adobe Audience
    • Advanced experience in customer segmentation and data driven targeting strategies
    • In-depth knowledge of database marketing and data warehousing tools and software (MS SQL, ORACLE, …)
    • Experience in deploying large scale technology transformations including program management, funding and change management
    • Experience in working with financial/marketing information including business cases, KPIs, ROI, NPV
    • Knowledge of database architecture fundamentals and best practices
    • Strong interpersonal and communication skills (both written and oral) to interact effectively with senior leadership
    • University degree in business, marketing, finance, math, computer science or related field
Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 333 Bloor Street East (012), Toronto, ON 
Travel Requirements: Up to 10%
Posting Category/Function: Marketing & Marketing Research / Analysis
Requisition ID: 219063
 
Together, we'll make more possible, and these six shared values guide and define our work:
 
  1. Our people are at the heart of our success
  2. Our customers come first. They inspire everything we do
  3. We do what’s right, each and every day
  4. We believe in the power of new ideas
  5. We work as one team, with one vision
  6. We give back to our communities and protect our environment
 

What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Rogers FAQ.

 
Posting Notes:  Corporate 


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Location: Toronto, ON, CA

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