Sr Analyst - Revenue Management, Radio

Date: Jan 11, 2021

Location: Toronto, ON, CA, M4Y 2Y5

Come play a key role in building the future of Sports & Media! Everyone wants to be part of a transformational team – and that’s exactly what we’re building at Rogers Sports & Media. A team that innovates and a team that wins.

At Rogers Sports & Media we are committed to creating and growing teams that are digital-first, fast-moving and bold-thinking and are focused on delivering impact with everything they do. Our impressive collection of assets includes media properties, sports teams, sports events & production, venues, e-commerce platforms and a close connection with our Connected Home and Wireless team. Collectively, we touch 30 million of Canadians every month!

Not only is our business strong, but so is our culture. We genuinely care about each other and working in an environment that allows each of us to bring our best authentic selves to work. That starts with our firm commitment to a diverse, inclusive and safe workplace. We’re also dedicated to giving back by using our media megaphone to help Canadians who need it most. Our team is All IN on diversity and inclusion – find out more at www.allinforequity.ca.

As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are working from home, and are equipped to do so safely and efficiently.

Are you up for the challenge and the fun?  If so, consider the following opportunity!

We’re looking for a Sr Analyst - Revenue Management, Radio, to provide specialized media revenue planning expertise to the department through extensive market knowledge including; audience research and forecasting, market pricing, audience post analysis & tracking, yield/inventory/revenue management principles, and revenue impact/assessment of programming/schedule strategies. You will work collaboratively with various divisions and functions within Rogers Media, including but not limited to sales, traffic, marketing, research, finance, and programming teams to enable the execution of the Strategic Revenue Plan.

What you will do:

Audience Forecasting:                        
Responsible for the development of all Media Audience Forecasts, rationale and audience posts, for Rogers Media Radio stations and any future brand extensions.   This includes all forecasts utilized in the sale of commercial inventory, across all stations, and all standard demos. 

Program & Market Assessment:        
As new data becomes available, prepares post-performance analyses of station performance, and interprets results to modify revenue generation strategies and expectations, as required.  Provides insights and assessments on the competitive marketplace.  Additionally contributes to the development of any strategies required to address station performance.  

Programming Analysis/Changes:                    
Aid in the development of “best practices” for ongoing Programming changes, including the saleability of programming, timing of program scheduling to maximize measured performance, as well as insights on new programming.
Pricing/Inventory/Revenue Management:                
Aid in establishment of ingoing pricing based on demand and competition landscape.  Adjusts rates based on analysis of station performance, market conditions, and demographic skew to meet assigned revenue objectives. Develops, implements, and monitors revenue maximization strategies including the allocation of inventory and pricing levels, identifying special revenue opportunities etc.

Internal Support:                         
Provide various reports and analysis with support from stakeholders across several departments.  Monitor and provide insights into value of unsold, quarterly priorities, inventory level of sale, RMI promo support, etc.        

Continuous Improvement:                         
Participate in all continuous improvement initiatives including system and software design improvements, pursuit of excellence in sales support and customer service, and any other marketing support undertaking

What you will bring:
•    Strong knowledge of the advertising industry and how it functions, as well as relevant industry experience such as buying or planning agency side.
•    Comprehensive knowledge of basic research data (i.e. PPM, BBM diary) and qualitative research tools (i.e. Infosys, etc) and other tools indicating market position.
•    Extensive background using Microsoft Office products (specifically for Excel the ability to work with both pivot tables and macros), and a high propensity to learn new software such as our in-house systems (i.e. S4M).
•    Strong analytical skills with an acute attention to detail and strategic thinking.
•    Familiarity with content rights, schedules, seasons and programming is an asset.
•    Understanding of the Canadian radio broadcast landscape in terms of the competitive layout and market in general is an asset.

Here's what you can expect in return:
•    A competitive salary and benefits that include access to our Employee Share Accumulation Program, Retirement Benefits and a variety of other perks including 50% off Rogers services and Blue Jays tickets
•    A manager who deeply cares about your development and long-term career at Rogers
•    A team that trusts and wants to win together
•    Smart and accomplished colleagues who are focused on both the “what” and the “how” 
•    Flexibility to work from home even after the pandemic ends 
•    Your choice of hardware and software (iPhone or Android/Mac or PC etc.) 
•    As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are working from home, and are equipped to do so safely and efficiently

 
What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Rogers FAQ.

Schedule: Full time
Shift: No Selection
Length of Contract: No Selection
Work Location: 1 Mount Pleasant (083), Toronto, ON 
Travel Requirements: No Selection
Posting Category/Function: Sales & Media
Requisition ID: 126126
 
Posting Notes:  Sales 


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