Sr Data Analyst, DTC

Date: Feb 19, 2021

Location: Toronto, ON, CA, M4Y 2Y5

Come play a key role in building the future of Sports & Media! Everyone wants to be part of a transformational team – and that’s exactly what we’re building at Rogers Sports & Media. A team that innovates and a team that wins.

At Rogers Sports & Media we are committed to creating and growing teams that are digital-first, fast-moving and bold-thinking and are focused on delivering impact with everything they do. Our impressive collection of assets includes media properties, sports teams, sports events & production, venues, e-commerce platforms and a close connection with our Connected Home and Wireless team. Collectively, we touch 30 million of Canadians every month!

Not only is our business strong, but so is our culture. We genuinely care about each other and working in an environment that allows each of us to bring our best authentic selves to work. That starts with our firm commitment to a diverse, inclusive and safe workplace. We’re also dedicated to giving back by using our media megaphone to help Canadians who need it most. Our team is All IN on diversity and inclusion – find out more at www.allinforequity.ca.

As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are working from home, and are equipped to do so safely and efficiently.

Are you up for the challenge and the fun?  If so, consider the following opportunity!

Rogers Sports and Media is looking for an experienced data expert to join the Data, Strategy & Partnerships team to help grow Sportsnet’s Direct to Consumer (“DTC”) digital media businesses:  Sportsnet NOW and NHL LIVE. This is a unique opportunity to tackle interesting challenges at the intersection of Sports, Entertainment, Data and Technology. You will be part of a newly formed team responsible for building, maintaining, evolving and utilizing a data platform to support our fast-growing DTC businesses. This platform is used to leverage the power of data and apply analytics & predictive modelling to drive scale with our products. This role will be key to helping create personalized, best-in-class experiences for our customers. You will be helping change the way Canadians consume live sports content. You will analyze data to discover insights, communicate those insights to other stakeholders and contribute to various data related projects across the organization. You will have experience working intimately with data, as well as an eagerness to work in the sports media and entertainment industry.

What you will do:

Maintain, Build, and Operationalize Data Platform

  • Document and maintain detailed data dictionary of all new and existing processes
  • Manage and support daily, weekly, monthly data transfers from third party vendors and partners
  • Automate the ingestion of new data sources
  • Ensure integrity of ingested data sources & outputs

Reporting & Analytics

  • Create and maintain regular cadence of internal reporting on the performance of Sportsnet’s DTC streaming businesses 
  • Data support for various teams across the organization including: Media Sales, Finance and  Marketing
  • Advanced tracking and analysis of how users consume different sports content across the various leagues (NHL, MLB, NBA etc.)
  • Support the team with insights and analytics to help prioritize the product roadmap and optimize pricing and packaging.

Business Intelligence

  • Use advanced prescriptive and predictive modelling to assist with efficient customer acquisition and retention tactics
  • Use Machine Learning and data science techniques to evolve customer segmentation and content placement
  • Design and execute modelling experiments (e.g., A/A, A/B, multivariate tests) to assist our product and business teams in developing engaging products and customer offers
  • Ad-hoc analysis to support growth of the DTC business

What you will bring:

  • Advanced skills in SQL based languages, Python, Excel, and PowerPoint, preferably within a digital subscription and/or media business
  • Experience with platforms like Salesforce.com, Zuora, Adobe Analytics, Google Analytics, Localytics, Big Data cloud environments and other similar data, analytics, and CRM platforms/technologies
  • Proficiency with data visualization tools such as Tableau/Microsoft BI
  • Hands-on data science, modelling and analytics experience implementing and supporting data platforms to support business operations, sales & marketing tactics, and strategic decisions
  • Passion for and deep understanding of sports fans motivations, preferences, and behaviours
  • Excellent quantitative and analytical skills including sourcing, structuring, manipulating, automating, and analyzing data of various types
  • Ability to collaborate and communicate effectively, simplifying complex & technical topics in a manner understandable to both technical & business stakeholders

Here’s what you can expect in return:

  • A competitive salary and benefits that include access to our Employee Share Accumulation Program, Retirement Benefits and a variety of other perks including 50% off Rogers services and Blue Jays tickets
  • A manager who deeply cares about your development and long-term career at Rogers
  • A team that trusts and wants to win together
  • Smart and accomplished colleagues who are focused on both the “what” and the “how” 
  • Flexibility to work from home even after the pandemic ends 
  • Your choice of hardware and software (iPhone or Android/Mac or PC etc.) 
  • As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are working from home, and are equipped to do so safely and efficiently

Not from the city? No problem! Rogers invites candidates to apply no matter where you are located  as you will be working remotely.

 
What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Rogers FAQ.

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 1 Mount Pleasant (083), Toronto, ON 
Travel Requirements: None
Posting Category/Function: Digital & Advertising & Analytics
Requisition ID: 215443
 
Posting Notes:  Media 


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