Sr Data Analyst, Sports

Are you ready to take your career to new heights and be a part of a dynamic team at Rogers Sports & Media? We believe in creativity, innovation, and collaboration in everything we do, and we are looking for people who share this mindset to join us. With a monthly reach of 30 million Canadians, you can help shape the future of sports, news, e-commerce, and entertainment. At Rogers, we value diversity and inclusivity and believe that every voice matters. Join us today and be a part of a team that is redefining the future of media.

 Sr Data Analyst, Sports

Who we're looking for:

Rogers Sports and Media is looking for an experienced data expert to join the Media Insights team to help grow Sportsnet’s Direct to Consumer (“DTC”) digital media businesses: Sportsnet+.

This is a unique opportunity to tackle interesting challenges at the intersection of Sports, Entertainment, Data and Technology. You will be part of the team responsible for building, maintaining, evolving and utilizing a data platform to support our fast-growing DTC businesses. This platform is used to leverage the power of data and apply analytics & predictive modelling to drive scale with our products.

This role will be key to helping create personalized, best-in-class experiences for our customers. You will be helping change the way Canadians consume live sports content. You will analyze data to discover insights, communicate those insights to other stakeholders and contribute to various data related projects across the organization. You will have experience working intimately with data, as well as an eagerness to work in the sports media and entertainment industry.

What you'll do: 

• Maintain, Build, and Operationalize Data Platforms
• Document and maintain detailed data dictionary of all new and existing processes
• Manage and support daily, weekly, monthly data transfers from third party vendors and partners
• Automate the ingestion of new data sources
• Ensure integrity of ingested data sources & outputs

Reporting & Analytics:

• Create and maintain regular cadence of internal reporting on the performance of Sportsnet’s DTC streaming businesses
• Data support for various teams across the organization including: Marketing, Media Sales, and Finance
• Advanced tracking and analysis of how users consume different sports content across the various leagues (NHL,MLB, NBA etc.)
• Support the team with insights and analytics to help prioritize the product roadmap and optimize pricing and packaging.
• Use advanced prescriptive and predictive modelling to assist with efficient customer acquisition and retention tactics
• Use Machine Learning and data science techniques to evolve customer segmentation and content placement
• Design and execute modelling experiments (e.g., A/A, A/B, multivariate tests) to assist our product and business teams in developing
• engaging products and customer offers
• Ad-hoc analysis to support growth of the DTC business

What you bring: 

• Advanced skills in SQL based languages, Python, Excel, and PowerPoint, preferably within a digital subscription and/or media business
• A passion for sports and for understanding sports media viewership & behaviours
• Experience with platforms like Salesforce.com, Zuora, Adobe Analytics, Google Analytics, Localytics, Big Datacloud environments and other similar data, analytics, and CRM platforms/technologies
• Proficiency with data visualization tools such as Domo/Tableau/Microsoft BI
• Hands-on data science, modelling and analytics experience implementing and supporting data platforms to support business operations, sales & marketing tactics, and strategic decisions
• Passion for and deep understanding of sports fans motivations, preferences, and behaviours
• Excellent quantitative and analytical skills including sourcing, structuring, manipulating, automating, and Analyzing data of various types
• Ability to collaborate and communicate effectively, simplifying complex & technical topics in a manner understandable to both technical & business stakeholders

What's in it for you? 

We believe in investing in our people and helping them reach their potential as valuable members of our team. As part of our team, you’ll have access to a wide range of incredible resources, growth opportunities, discounts, and perks, including: 

• Discounts: Enjoy up to 50% off Rogers Services and Blue Jays Tickets, 25% off TSC items, and a 20% discount on all wireless accessories sold in Rogers stores.
• Company matching contributions to charities you support 

Growth & Development Opportunities:

• Self-driven career development programs (E.g. MyPath program)
• Rogers First: priority in applying to internal roles of interest

Wellness Programs:

• Homewood employee & family assistance program
• Cognitive Behavioural Therapy (CBT) & Virtual therapy sessions
• Low or no-cost fitness membership with access to virtual classes

Our commitment to the environment and diversity:

• Work for an organization committed to environmental protection
• Strong commitment to diversity and inclusion with employee resource groups supporting equity-deserving groups including groups representing People of Colour, 2SLGBTQIA+, Indigenous Peoples, Persons with Disabilities and Women. We all bring something different, and we know what makes us different makes us great.

To protect our people, brand and assets, a pre-employment background check will be conducted. As part of our selection process, all candidates must clear a criminal background check. Additionally, a credit check and drivers abstract may be required depending on the role.

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 1 Mount Pleasant (083), Toronto, ON
Travel Requirements: None
Background Check(s) Required: Canadian Criminal Record Check 
Posting Category/Function: Reporting and Analytics & Analyst
Requisition ID: 329534

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To support career growth, collaboration, and high-performing teams, all Corporate Employees are expected to work onsite a minimum of four (4) days per week starting October 6, 2025, increasing to five (5) days per week effective February 2, 2026. We believe that in-person connection strengthens our culture and drives industry-leading performance.

At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Recruitment Process FAQ

Posting Notes:  Rogers Sports & Media