Sr Manager, Credit Card Engagement Marketing (Rogers Bank)

At Rogers, we connect Canadians to a world of possibilities and the memorable moments that matter most in their lives. Every day we wake up with one purpose in mind. To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize their dream. A sports fan celebrate a special moment.

Because we believe connections unite us, possibilities fuels us, and moments define us.

Senior Manager, Credit Card Engagement Marketing, Rogers Bank


The Senior Manager, Credit Card Engagement Marketing, Rogers Bank, will own the engagement and retention marketing domain for Rogers Bank (the “Bank”), a wholly-owned subsidiary of Rogers Communications Inc. The role is ideal for someone interested in joining an iconic Canadian brand with an entrepreneurial environment. The successful candidate will be someone who will be championing the delivery of targeted marketing campaigns and personalized client journey communications through effective client engagement and retention strategies. As a leader, you will identify opportunities informed by data, drive initiatives forward and bring them to completion by working in close partnership with multiple stakeholders across the organization.


How You’ll Succeed

  • Establish client onboarding, engagement and retention strategies and roadmap for Rogers Bank.
  • Own and deliver key credit card engagement programs, i.e. Onboarding, Balance Transfer, Credit Limit Increase, Buy Now Pay Later, Retention and Winbcak program.   
  • Steer a cross-functional team to successfully deliver key initiatives that drive performance on key business and engagement KPI’s, on time and on budget.
  • Act as a MarCom lead to implement, monitor, and evaluate marketing communications strategies, including advertising and promotions, to maximize positive exposure.
  • Through post-campaign analysis, you will demonstrate the impact of initiatives on the business and draw key fact-based insights and conclusions to inform the go-forward plan.
  • Guide and provide business requirements to the Product and Technology team to improve customer experience and drive positive results.
  • Drive the Go To Market (GTM) strategy for all engagement and retention programs in collaboration with cross-functional teams and ensure smooth execution and optimization of campaigns.
  • Seek stakeholders' alignment in optimizing customer journeys/moments of truth through A/B Testing, offer management, and marketing automation, while leveraging customer/ channel/ industry insights.
  • In conjunction with the Product Team, stay informed/educated on the competitive landscape, market conditions and consumer insights to inform recommendations for quarterly plans
  • Build executive dashboards, provide recommendations and drive changes to improve processes and capabilities
  • Leveraging analytics, insights and best practices to improve decision-making and campaign development activities
  • Ensure all marketing programs are consistent with approved brand positioning and approved by the Bank’s and RCI Legal departments for adherence to applicable laws and regulations.   


We need someone who can….

  • Engage partners – understand the business and anticipate needs; collaborate well
  • Lead a team – always teach, share, grow and develop, while driving results and making work fun
  • Deliver quality – steer robust and meaningful outputs, with agility and attention to detail
  • Interrogate the status quo – challenge old habits, ask why, and find a better way
  • Influence and drive change – secure alignment across teams and leadership to ensure we are focusing on the right things, the right way


What you bring to the role…

  • Well-developed leadership, management, and strategic-thinking skills, with the ability to excite and lead others, capitalizing on individual strengths to drive collaborative outcomes
  • Ability to bring structure out of fluidity, shape a plan out of various discrete activities and rally a cross-functional team around a journey
  • A self-starter, driven, action-oriented personality with a proven ability to achieve KPI’s
  • Capacity to thrive in an environment of constant change, unpredictability and ambiguity
  • Ability to inspire and influence across organizations to gain alignment and support on recommendations
  • Proven track record of taking a “client-first” approach, while setting and achieving aggressive objectives
  • Simplicity and creative approaches that are solution/outcome-oriented, constantly looking for ways to do things smarter, better and more efficiently
  • Ability to quickly establish credibility with internal client-partners and to be seen as a partner to the business with deep expertise in campaign execution and delivering impactful results


Experience differentiators:

  • 5+ years of experience in Marketing, Product, Campaign Management, or Digital Marketing in the Credit Card business
  • Experience in using advanced CRM and Reporting tools such as SAS Customer Intelligence Suite, Salesforce Marketing Cloud, Marketing Journey and Power BI 
  • Advanced experience in customer segmentation, customer journey management and data-driven targeting strategies
  • Experience in deploying large-scale technology transformations, including program management, funding and change management
  • Proven ability to capture, read, and understand marketing performance data and to distill disparate information into clear insights that will guide future decisions
  • Experience in working with financial/marketing information, including business cases, KPIs, ROI, NPV
  • Knowledge of managing multiple marketing agencies and working with the Brand team
  • Strong interpersonal and communication skills (both written and oral) to interact effectively with senior leadership
  • University degree in business, marketing or related field


Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 1 Mount Pleasant (083), Toronto, ON 
Travel Requirements: Up to 10%
Posting Category/Function: Banking & Analytics
Requisition ID: 273266
Together, we'll make more possible, and these six shared values guide and define our work:
  1. Our people are at the heart of our success
  2. Our customers come first. They inspire everything we do
  3. We do what’s right, each and every day
  4. We believe in the power of new ideas
  5. We work as one team, with one vision
  6. We give back to our communities and protect our environment

What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Rogers FAQ.

Posting Notes:  Corporate || Canada (CA) || ON || Toronto || [[mfield2]] ||






Toronto, ON, CA

Being a Rogers team member comes with some great perks & benefits including:

· Health & well-being benefits
· Donation matching
· Paid time off for volunteering
· Wealth Accumulation including: Pension plan & Employee stock options
· Generous employee discounts
· Leadership development, Mentorship, and Coaching programs

*available for full-time and part-time permanent employees, some restrictions apply

Looking for career guidance and inspiration?

Catch up on the latest episodes of For the Love of Work podcast with Dr. Sonia Kang.

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