Sr Manager, Customer Base Management

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Date: Jan 10, 2019

Location: Toronto, ON, CA, M4W 1G9

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Reporting to the Director, Customer Base Marketing on Residential, the Senior Manager, Customer Revenue Management will provide strategic support to Senior Leadership by creating shareholder and customer value through the active management of the base.

This role will assume a leadership position in managing the overarching End of Promotion strategy. This includes leading and driving existing programs as well as finding new and creative solutions focused on reducing churn and improving ARPA.

The ideal candidate has experience with channel management, customer experience, marketing strategy, and project management. This candidate also has a proven track record executing with excellence as well as strong analytical skills and the ability to interpret data and generate insight and action.


What you will be doing:

  • Create and optimize end of promotion strategy for revenue growth, and ensure base activities also deliver the best ROI for the business
  • Accountable for managing cross-functional relationships and maintaining an open dialogue with partners on base performance
  • Collaborate with and lead cross-functional teams to implement and manage key projects
  • Lead quarterly and longer term planning for overall end of promotion strategy
  • Identify key enablers to improve execution, productivity and overall revenue growth within and across departments
  • Ownership of churn and ARPA performance for End of Promotion segment of customers
  • Make recommendations to senior leadership on how to improve base revenue performance or drive contingency activity to close performance gaps


What you bring:

  • Demonstrated ability to work effectively with cross functional partners through collaboration and open communication
  • Superior strategic thinking and negotiation skills combined with the ability to effectively synthesize and simplify complex situations
  • Excellent verbal and written communications skills; strong negotiation and leadership skills are a must
  • Highly organized, detail-oriented and able to multi-task within tight deadlines
  • Ability to think outside the box and challenge the status quo with innovative customer centric approaches
  • Strong leadership skills to build relationships among team members and drive results
  • Self-starter and comfortable influencing cross-functional teams
  • Advanced/expert MS Excel and PowerPoint skills required
  • Bachelors degree in business, marketing or equivalent, or 5-8 years of progressive experience


Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 333 Bloor Street East (012), Toronto, ON 
Travel Requirements: Up to 10%
Posting Category/Function: Marketing & Marketing Communication
Requisition ID: 146104
Together, we'll make more possible, and these six shared values guide and define our work:
  1. Our people are at the heart of our success
  2. Our customers come first. They inspire everything we do
  3. We do what’s right, each and every day
  4. We believe in the power of new ideas
  5. We work as one team, with one vision
  6. We give back to our communities and protect our environment

What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You can also reach out to our team at to begin a conversation about your individual accessibility needs throughout the hiring process.

Posting Notes:  [[req_strategyPage]] 


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