Sr Manager, Data Insights

At Rogers, we connect Canadians to a world of possibilities and the memorable moments that matter most in their lives. Every day we wake up with one purpose in mind. To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize their dream. A sports fan celebrate a special moment.
Because we believe connections unite us, possibilities fuel us, and moments define us.
As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are working from home, and are equipped to do so safely and efficiently.


The Senior Manager, Data Insights, will own the Campaign Management and Business Intelligence (BI) domain for Rogers Bank (the “Bank”), a wholly-owned subsidiary of Rogers Communications Inc. The role is ideal for someone interested in joining an iconic Canadian brand with an entrepreneurial environment. The successful candidate will be someone who not only can help drive efficient campaign execution, reporting and business insights across the Marketing & Data portfolio, but can also build and maintain strong partnerships, understand and align activity with our strategic priorities, and influence, empower and engage a team to enable change and drive results.


How You’ll Succeed

  • Leading the planning, design, development and implementation of Rogers Bank’s Campaign Management, Business Intelligence and Business Analytics/Insights functions for the MasterCard credit card business.
  • Strategic advice and consultation to business partners to build effective marketing campaigns and insights to drive personalization.
  • Build end-to-end Campaign Managing and reporting framework to drive automation and efficiency to scale the operations.
  • Project planning, management and scheduling skills sufficient to prioritize large-scale projects and meet project deadlines and for managing complex campaigns.
  • Advises and makes actionable recommendations to stakeholders on strategic initiatives related to marketing, campaign management and business effectiveness
  • Build 3-years strategic roadmap, facilitate governance meetings, and prime on prioritization of campaigns.
  • Build executive dashboards, provide recommendations and drive changes to improve processes and capabilities
  • Leveraging analytics, insights and best practices to improve decision-making and campaign development activities


We need someone who can:

  • Engage partners – understand the business and anticipate needs; collaborate well
  • Lead a team – always teach, share, grow and develop, while driving results and making work fun
  • Deliver quality – steer robust and meaningful outputs, with agility and attention to detail
  • Interrogate the status quo – challenge old habits, ask why, and find a better way
  • Influence and drive change – secure alignment across teams and leadership to ensure we are focusing on the right things, the right way


What you bring to the role:

  • Well-developed leadership, management, and strategic-thinking skills, with the ability to excite and lead others, capitalizing on individual strengths to drive collaborative outcomes
  • Ability to bring structure out of fluidity, shape a plan out of various discrete activities and rally a cross-functional team around a journey
  • Capacity to thrive in an environment of constant change, unpredictability and ambiguity
  • Ability to inspire and influence across organizations to gain alignment and support on recommendations
  • Proven track record of taking a “client-first” approach, while setting and achieving aggressive objectives
  • Simplicity and creative approaches that are solution/outcome-oriented, constantly looking for ways to do things smarter, better and more efficiently
  • Ability to quickly establish credibility with internal client-partners and to be seen as a partner to the business with deep expertise in campaign execution and delivering impactful results


Experience differentiators:

  • 5+ years of experience in Digital Marketing, Campaign Management in the Credit Card business
  • Experience in using advanced CRM and Reporting tools such as SAS Customer Intelligence Suite, Salesforce Marketing Cloud, Marketing Journey, SQL programming, Power BI and Tableau
  • Advanced experience in customer segmentation and data-driven targeting strategies
  • Experience in deploying large scale technology transformations, including program management, funding and change management
  • Experience in working with financial/marketing information, including business cases, KPIs, ROI, NPV
  • Knowledge of database architecture fundamentals and best practices
  • Strong interpersonal and communication skills (both written and oral) to interact effectively with senior leadership
  • University degree in business, marketing, finance


As a condition of hire, all new employees will be required to provide proof of vaccinations against COVID 19. Any request for an exception under Human Rights legislation must be supported by evidence to be considered by Rogers on a case by case basis.

Please click here to review conditions that may qualify for medical exemption to the COVID-19 vaccine.


Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 350 Bloor Street East (299), Toronto, ON
Travel Requirements: None
Posting Category/Function: Banking & Analytics
Requisition ID: 267500
Together, we'll make more possible, and these six shared values guide and define our work:

  1. Our people are at the heart of our success
  2. Our customers come first. They inspire everything we do
  3. We do what’s right, each and every day
  4. We believe in the power of new ideas
  5. We work as one team, with one vision
  6. We give back to our communities and protect our environment


What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Rogers FAQ.
Posting Notes:  Corporate





Toronto, ON, CA

Being a Rogers team member comes with some great perks & benefits including:

· Health & well-being benefits
· Donation matching
· Paid time off for volunteering
· Wealth Accumulation including: Pension plan & Employee stock options
· Generous employee discounts
· Leadership development, Mentorship, and Coaching programs

*available for full-time and part-time permanent employees, some restrictions apply

Looking for career guidance and inspiration?

Catch up on the latest episodes of For the Love of Work podcast with Dr. Sonia Kang.

Job Segment: Marketing Manager, Data Management, Business Intelligence, Bank, Banking, Marketing, Data, Technology, Finance