Sr Mgr, Marketing Performance & Advanced Analytics

At Rogers, we connect Canadians to a world of possibilities and the memorable moments that matter most in their lives. Every day we wake up with one purpose in mind. To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize their dream. A sports fan celebrate a special moment.

Because we believe connections unite us, possibilities fuel us, and moments define us.

 

As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are temporarily working from home.

Reporting directly to the Sr Director, Data Strategy & Analytics, is responsible for data-driven customer insights, and to deliver B2B Marketing Performance insights for performance-marketing (marketing funnel tracking, and media spend ROI). Embracing the mantra of  "data as a strategic asset", this role will build and deploy enhanced data science and data product capabilities, leveraging AI & ML technologies for innovation. 

 

The Sr Manager, B2B Marketing Performance & Advanced Analytics will partner closely with key stakeholders in Marketing, Brand and IT  and is responsible for identifying revenue opportunities and execute programs and strategies that focus on improving our customer base revenue, reducing churn, growing share of wallet and drive customer acquisition to increase market share.  

In addition this role would lead the transformation vision and efferts for Marketing's needs and roadmap, collaberatiing with Marketing steakholders, Digital and IT.

 

In addition this role is responsible for enabling and operationalizing data science and advanced analytics to disseminate customer insight/foresight and accelerate value creation across a variety of strategic use cases (e.g., base management/churn, cost optimization, operations effectiveness, audience intelligence and marketing optimization, network experience and investment prioritization, etc.).  experience with Einstein integration and Marketing Cloud is an asset.

 

What you will bring:

  • Extensive B2B working knowledge
  • Strong working understanding of B2B MarTech and AdTech is welcomed
  • Strong business, financial, technical and program management acumen, manage and lead a high-performance team, as well as an ability to work with stakeholders  in a high-paced environment
  • Ability to achieve results by leading, collaborating and influencing other team members who are not within the same reporting line or functional group
  • Strong partnership and collaboration skills as well as a "can-do" attitude is required
  • Strong grasp of data science principals, Salesforce Einstein and AI application is mandatory
  • Working experience with PowerBI, Tableau, Hadoop, SAS, Oracle, is mandatory 

 

 

 

 

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 333 Bloor Street East (824), Toronto, ON 
Travel Requirements: Up to 10%
Posting Category/Function: Reporting and Analytics & Analyst
Requisition ID: 231885
 
Together, we'll make more possible, and these six shared values guide and define our work:
 
  1. Our people are at the heart of our success
  2. Our customers come first. They inspire everything we do
  3. We do what’s right, each and every day
  4. We believe in the power of new ideas
  5. We work as one team, with one vision
  6. We give back to our communities and protect our environment
 

What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Rogers FAQ.

 
Posting Notes:  Corporate 

 

 

 

Location: 

Toronto, ON, CA Toronto, ON, CA

Being a Rogers team member comes with some great perks & benefits including:

· Health & well-being benefits
· Donation matching
· Paid time off for volunteering
· Wealth Accumulation including: Pension plan & Employee stock options
· Generous employee discounts
· Leadership development, Mentorship, and Coaching programs

Looking for career guidance and inspiration?

Catch up on the latest episodes of For the Love of Work podcast with Dr. Sonia Kang.


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