Sr Mgr, Residential Base Management

We are committed to connecting Canadians through unique partnerships, our world-class network and content Canadians love—and our innovative team is growing. We are looking for dedicated team members to join our Corporate team who have a genuine passion for making positive impacts on customers and the communities where we live and work. We have a variety of business units with exciting and meaningful work waiting for you, including Communications, HR, Legal and Corporate Affairs, Supply Chain, Finance, and Real Estate. If you are considering your next step, we have exciting opportunities waiting for you. Come build a rewarding career at Rogers and be a driving force behind our success story!

Who we’re looking for:

We are seeking an innovative and data-driven Sr. Manager, Customer Migrations to drive customer engagement, retention and revenue growth within our Residential customer base. In this role, you will oversee the development and execution of strategies that support product and IT migration programs by leveraging analytics, segmentation, and targeted marketing campaigns. If you have a passion for using insights to drive customer engagement and are excited about leading initiatives that make tangible impact, we’d love to hear from you!

What you’ll do:

• Oversee implementation of data-driven customer migrations strategies to improve retention, loyalty, and revenue growth.
• Define the roadmap for migration of our legacy-base and products and systems that aligns with network, IT, business goals and customer experience.
• Lead a team responsible for customer segmentation and targeting efforts to create personalized marketing campaigns.
• Lead cross-functional teams with marketing, product, analytics, and channels to drive customer engagement initiatives.
• Manage budgets, timelines, and resources for marketing programs​
• Track KPIs and milestones to ensure successful delivery
• Provide executive-level updates and reporting, including managing escalations as required
• Drive automation and efficiency in migration workflow
• Manage escalations as required

What you bring:

• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field. A master’s degree is a plus.
• 7+ years of experience in customer base management, lifecycle marketing, CRM or a related field.
• Strong analytical skills with the ability to translate data into actionable insights.
• Experience with customer segmentation, predictive modelling, and campaign automation tools.
• Proven ability to develop and execute base management strategies.
• Strong project management and stakeholder engagement skills.
• Excellent communication and executive-level presentation skills.
• Proficiency in marketing automation, CRM processes, and data visualization platforms.

Nice-to-have qualifications:

• Experience in telecommunications, subscription-based services, or similar industry.
• Experience working with digital marketing channels, including email, and in-app messaging.

To protect our people, brand and assets, a pre-employment background check will be conducted. As part of our selection process, all candidates must clear a criminal background check. Additionally, a credit check and drivers abstract may be required depending on the role. ​

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 333 Bloor Street East (012), Toronto, ON
Travel Requirements: Up to 10%
Background Check(s) Required: Criminal Record and Credit Check 
Posting Category/Function: Marketing & Marketing Research / Analysis
Requisition ID: 329669
 

To support career growth, collaboration, and high-performing teams, all Corporate Employees are expected to work onsite a minimum of four (4) days per week starting October 6, 2025, increasing to five (5) days per week effective February 2, 2026. We believe that in-person connection strengthens our culture and drives industry-leading performance.

At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Recruitment Process FAQ.

Posting Notes:  Corporate