Sr. Analyst, Digital

Date: Jul 13, 2021

At Rogers, we connect Canadians to a world of possibilities and the memorable moments that matter most in their lives. Every day we wake up with one purpose in mind. To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize their dream. A sports fan celebrate a special moment.

Because we believe connections unite us, possibilities fuel us, and moments define us.

 

As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are temporarily working from home.

The Sr. Analyst, Digital will report directly to the Sr. Manager, Digital Analytics and be the SME for customer behaviour. The candidate will work closely within the Digital Data & Analytics team and Digital Product team to identify and quantify digital adoption risks and opportunities with actionable data driven recommendations

 

 Job Responsibilities / Tasks 

  • Commitment to a laser focused approach in reporting sales and service transactions, leveraging data for action-based recommendations
  • Deliver on analytics projects from collecting stakeholder business requirements, formulating analytics approaches, and presenting meaningful results (e.g. data transformation, statistical model building, and visualization dashboard creation)
  • Analyze and synthesize risks and opportunities and make recommendations regarding emerging industry trends specific to Digital sales and service
  • Assist in the development of long-term strategic objectives for digital adoption for both service and sales transactions
  • Work with the Digital leadership team and senior business leaders to scope and initiate projects aimed at resolving critical self-serve/buy flow issues
  • Provide analytic support and insight in the development and implementation of strategic plans
  • Develop recommendations and aid senior leadership team to make key business decisions and/or transactions
  • Develop post implementation reviews on campaigns driving digital adoption

 

  Accountabilities 

  • Profile and segment the customer base, exploring opportunities to improve digital adoption
  • Driven to provide insight and guidance on how the digital stakeholders can better utilize data, identify opportunity areas, and be proactive in providing senior leadership team with insight
  • Able to synthesize business/industry dynamics, and possess the technical acumen and creativity to develop an analytics and insights road map
  • Utilize advanced theoretical and practical knowledge of analytics to drive digital adoption growth
  • Pull and galvanize complex customer profile and interaction data sets to map and optimize customer journey and experience
  • Present insights and results of marketing plans and campaigns to senior leadership

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Qualifications

  • Bachelor’s Degree in Business, Economics, Statistics, Computer Science, or related field
  • 3+ years of progressive experience in technology, network, product or digital
  • Strong scripting and programming skills in SAS, SQL, Python /R
  • Know your way around digital related metrics and web analytics tools (i.e. Adobe Analytics, Google Analytics, etc)
  • Excellent communicator with the ability to tell a story with data and adjust communication based on audience’s understanding of data
  • Expert understanding of technology tools and data stacks with the ability to traverse complex systems, be inquisitive, and gain understanding of the data
  • Digital marketing experience would be an asset
  • Financial modelling skills would be an asset
Schedule: Full time
Shift: No Selection
Length of Contract: Not Applicable (Regular Position)
Work Location: 1 Mount Pleasant (083), Toronto, ON 
Travel Requirements: No Selection
Posting Category/Function: Digital & Advertising & Analytics
Requisition ID: 242504
 
At Rogers Digital, our team doesn’t shy away from big ideas – we bring them to life. We work tirelessly to deliver the best user experiences (period) and build amazing self-serve experiences that our customers want to use. We are customer-obsessed agents of change and are committed to innovation and creating effortless experiences for customers and frontline employees. We use cutting-edge tools and technologies to solve critical and complex problems with award-winning solutions. Our work impacts millions of customers everyday. At Rogers Digital, we’re looking for people who embrace change, take risks, and push boundaries. Learn more about our team and our work @ https://digital.rogers.com/
 
Together, we'll make more possible, and these six shared values guide and define our work:
 
  1. Our people are at the heart of our success
  2. Our customers come first. They inspire everything we do
  3. We do what’s right, each and every day
  4. We believe in the power of new ideas
  5. We work as one team, with one vision
  6. We give back to our communities and protect our environment
 
Posting Notes:  Digital Media 

 


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Location: Toronto, ON, CA Montreal, QC, CA

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