Sr. Analyst, Digital Analytics

Date: Jun 1, 2021

At Rogers, we connect Canadians to a world of possibilities and the memorable moments that matter most in their lives. Every day we wake up with one purpose in mind. To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize their dream. A sports fan celebrate a special moment.

Because we believe connections unite us, possibilities fuel us, and moments define us.


As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are temporarily working from home.

The Sr. Analyst Digital R4B (Rogers for Business) will report directly to the Sr. Manager of Digital Analytics R4B and be the SME for customer behaviour with the focus on R4B. The candidate will work closely within the Digital Data & Analytics team and Digital R4B team to identify and quantify digital adoption risks and opportunities, recommending actionable plans.


 Job Responsibilities / Tasks


  • Develop hypothesis including testing and execution of opportunities to increase self-serve adoption within Digital particularly in R4B unit and other functional units i.e. CBM, Retail, CARE.
  • Analyze R4B customer level data to derive insights to risks and opportunities
  • Able to pull data to formulate and structure self-serve story to senior level management
  • Assist in the development of long-term strategic objectives for digital adoption for both service and sales transactions
  • Work with the Digital leadership team and senior business leaders to scope and initiate projects aimed at resolving critical self-serve/buy flow issues
  • Provide analytic support and insight in the development and implementation of strategic plans
  • Develop recommendations and aid senior leadership team to make key business decisions and/or transactions
  • Develop post implementation reviews (PIR) on campaigns driving digital adoption




  • Profile and segment the customer base, exploring opportunities to improve digital adoption
  • Driven to provide insight and guidance on how the digital stakeholders can better utilize data, identify the different opportunities that exist, and be proactive in providing the senior leadership team with this insight
  • Able to synthesize business/industry dynamics, and possess the technical acumen and creativity to develop an analytics and insights road map
  • Utilize advanced theoretical and practical knowledge of analytics to drive digital adoption growth
  • Pull and galvanize complex customer profile and interaction data sets to map and optimize customer journey and experience
  • Present insights and results of marketing plans and campaigns to senior leadership


 Education & Certifications


  • Bachelor's degree, in Business, Marketing Research, Analytics or Statistics
  • Excellent skill level in SAS, Azure, Oracle, SQL, Azure, AWS, Hadoop, R, Python and their according data models, and major visualization tools such as Domo, Tableau
  • Strong experience in statistic modeling, segmenting, profiling, clustering, machine learning
  • MBA or equivalent work experience, Financial modelling skills will be asset


Required Skills


  • 4+ Years in data modelling, profiling, and segmentation
  • 4+ Years in Analytics and Business Planning
  • 2+ years of progressive experience in technology; network, product and digital; preferably in telecom
  • 1+ Years Rogers work experience
  • Digital marketing experience would be an asset
Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 1 Mount Pleasant (083), Toronto, ON 
Travel Requirements: None
Posting Category/Function: Digital & Advertising & Analytics
Requisition ID: 237694
At Rogers Digital, our team doesn’t shy away from big ideas – we bring them to life. We work tirelessly to deliver the best user experiences (period) and build amazing self-serve experiences that our customers want to use. We are customer-obsessed agents of change and are committed to innovation and creating effortless experiences for customers and frontline employees. We use cutting-edge tools and technologies to solve critical and complex problems with award-winning solutions. Our work impacts millions of customers everyday. At Rogers Digital, we’re looking for people who embrace change, take risks, and push boundaries. Learn more about our team and our work @
Together, we'll make more possible, and these six shared values guide and define our work:
  1. Our people are at the heart of our success
  2. Our customers come first. They inspire everything we do
  3. We do what’s right, each and every day
  4. We believe in the power of new ideas
  5. We work as one team, with one vision
  6. We give back to our communities and protect our environment
Posting Notes:  Digital Media 


Job Segment: Data Analyst, Analytics, Telecom, Telecommunications, Developer, Data, Management, Technology

Location: Toronto, ON, CA null, null, CA

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