Sr. Data Analyst, Marketing & Digital Advertising

Date: Jun 10, 2021

Come play a key role in building the future of Sports & Media! Everyone wants to be part of a transformational team – and that’s exactly what we’re building at Rogers Sports & Media. A team that innovates and a team that wins.

At Rogers Sports & Media we are committed to creating and growing teams that are digital-first, fast-moving and bold-thinking and are focused on delivering impact with everything they do. Our impressive collection of assets includes media properties, sports teams, sports events & production, venues, e-commerce platforms and a close connection with our Connected Home and Wireless team. Collectively, we touch 30 million of Canadians every month!

Not only is our business strong, but so is our culture. We genuinely care about each other and working in an environment that allows each of us to bring our best authentic selves to work. That starts with our firm commitment to a diverse, inclusive and safe workplace. We’re also dedicated to giving back by using our media megaphone to help Canadians who need it most. Our team is All IN on diversity and inclusion – find out more at www.allinforequity.ca.

As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are temporarily working from home.

Are you up for the challenge and the fun?  If so, consider the following opportunity!

We’re looking for a Sr. Data Analyst, Marketing & Digital Advertising to be part of the Rogers Sports & Media data team. This position will support the continuous evolution of our data-driven media platforms to deliver on highly engaging, personalized customer experience to support our advertising and subscription business.

What you will do:

  • Understand and connect large volumes of data and analyze the different data sets to find patterns, trends, and insights to capture a good view of the audience and/or campaign performance.
  • Define and maintain data-driven audience segments covering first and third-party data for purpose of digital advertising.
  • Design segmentation strategies based on behavioural data, market research, testing of new ideas, as well as continues tracking of results.
  • Develop automated processes to report on and analyse performance advertising campaigns and audience segment.
  • Work with the team to create an on-going process of data-driven optimization of advertising performance as well as innovative approaches to new product ideas.

What you will bring…

  • Advanced SQL skills, with hands on experience with database query operations e.g. Window functions, aggregations, DDL, and query optimizations etc.)
  • Proficient with data mining and reporting using MS-Excel.
  • Hands on familiarity with at least 1 programming language, ideally Python.
  • Experience with dashboarding tools is strongly preferred; e.g. Tableau, DOMO, PowerBI
  • Familiar with statistical methods (Regressions, t-tests)  and linear algebra.
  • Familiar with Data Science libraries (Pandas/numpy/scikit-learn) is a plus
  • Experience with cloud environments such as Databricks/GCP/Azure is a plus
  • Exposure to marketing tech is a plus; digital analytics platforms; e.g. Adobe Analytics, Google Analytics, etc.), ad serving platforms, audience segmentation and Data Management Platform; e.g. Adobe Audience Manager, or Customer Data Platforms
  • Critical thinking mind who likes to solve complex problems, loves programming, cherishes to work in a fast-paced environment, flexible to adjust to evolving business needs and work effectively in cross-functional teams
  • Ability to communicate effectively to internal and external stakeholders in writing and in person.
  • Extremely well organized, proactive.
  • Ability to multi-task and prioritize workloads.
  • Agile & design thinking methodologies or frameworks
  • Passionate about new ideas and emerging market trends.

Here’s what you can expect in return:

  • A competitive salary and benefits that include access to our Employee Share Accumulation Program, Retirement Benefits and a variety of other perks including 50% off Rogers services and Blue Jays tickets
  • A manager who deeply cares about your development and long-term career at Rogers
  • A team that trusts and wants to win together
  • Smart and accomplished colleagues who are focused on both the “what” and the “how”
  • Flexibility to work from home even after the pandemic ends
  • Your choice of hardware and software (iPhone or Android/Mac or PC etc.)
  • As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are working from home, and are equipped to do so safely and efficiently
  • Not from the city? No problem! Rogers invites candidates to apply no matter where you are located  as you will be working remotely.
     
 
What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Rogers FAQ.

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 1 Mount Pleasant (083), Toronto, ON 
Travel Requirements: None
Posting Category/Function: Reporting and Analytics & Analyst
Requisition ID: 238616
 
Posting Notes:  Media 


Job Segment: Database, Advertising, Network, Data Analyst, Technology, Marketing, Data

Location: Toronto, ON, CA

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