Sr Analyst, Digital Analytics & Implementation

Date: Jun 9, 2021

Come play a key role in building the future of Sports & Media! Everyone wants to be part of a transformational team – and that’s exactly what we’re building at Rogers Sports & Media. A team that innovates and a team that wins.

At Rogers Sports & Media we are committed to creating and growing teams that are digital-first, fast-moving and bold-thinking and are focused on delivering impact with everything they do. Our impressive collection of assets includes media properties, sports teams, sports events & production, venues, e-commerce platforms and a close connection with our Connected Home and Wireless team. Collectively, we touch 30 million of Canadians every month!

Not only is our business strong, but so is our culture. We genuinely care about each other and working in an environment that allows each of us to bring our best authentic selves to work. That starts with our firm commitment to a diverse, inclusive and safe workplace. We’re also dedicated to giving back by using our media megaphone to help Canadians who need it most. Our team is All IN on diversity and inclusion – find out more at

As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are temporarily working from home.

Are you up for the challenge and the fun?  If so, consider the following opportunity!

We are looking for a Sr Analyst, Digital Analytics & Implementation, who will be responsible for deploying and maintaining Adobe/Google tools and solutions across Rogers Media properties. This individual will work across the organization demonstrating the value of data by driving the business forward by creating and maintaining the framework that allows Rogers to understand and derive insights about audiences to its digital properties.

What you will do:

  • Build, Implement, Standardize & Maintain Tag Management Strategy across our media properties
  • Demonstrate an understanding, and proactivity in seeking new & innovative solutions for implementing JS code to capture the desired metrics and solve business problems
  • Oversee, build, and maintain JavaScript within Adobe Launch including QA and UAT activities
  • Document and manage tagging demand and development communication through JIRA and Confluence
  • Work with the business and development teams to add, update and verify implementation of analytics measurement on brand websites, apps, connected devices, and campaign landing pages including both single page apps and non-SPA sites.
  • Help in developing a strategic roadmap for analytics and measurement on MBU digital properties
  • Implement media campaign audience pixels to support ongoing marketing initiatives.
  • Work in a cross-function environment with various technical and business stakeholders to scope and establish a web analytics implementation for new and existing initiatives (from concept to execution of tracking features)
  • Convert scope and requirements documents to Solution Design Documents.
  • Participate in clients' QA and deployment processes (must be comfortable with different implementation approaches, i.e. Agile).
  • Provide support to end users, providing Adobe Implementation training or custom solution design as needed.
  • Assist business stakeholders to increase and improve their usage of Adobe Analytics
  • Identify potential gaps or opportunities in digital data analytics strategy.
  • Provide interpretation guidance to aid decision making by business leaders, as well as proactively inform teams with relevant insight that can be put to operational use quickly and direct internal efforts
  • Act as a champion for brainstorming new ideas to create insights out of raw data in a quick and efficient manner

What you will bring:

  • Previous experience in digital analytics implementations working with Tag Management Systems (TMS) such as Adobe Launch/DTM, or Google Tag Manager (GTM)
  • Strong knowledge of Adobe/Firebase Analytics Mobile SDKs.
  • Exposure to web diagnostic tools like Charles proxy, HTTP, Watch, or any other browser-based extensions.
  • Experience in Adobe Experience cloud tools & solutions (Target, Audience Manager, AEP, Adobe APIs etc.)
  • Strong knowledge with JavaScript, HTML, CSS and modern framework (AngularJS, React, etc.)

  • Good understanding of digital ad tech trends; including identity management, data collection, activation, and measurement concepts.
  • Experience with data science and analytics platforms and reporting and visualization tools is strongly preferred.
  • Strong analytical and problem-solving skills as well as flexible to adjust to evolving business needs and work effectively in cross-functional teams.
  • Superior communication skills; ability to understand objectives, lead business and technical discussion and communicate effectively.
  • Passionate about new ideas and emerging market trends.


Here’s what you can expect in return:

  • A competitive salary and benefits that include access to our Employee Share Accumulation Program, Retirement Benefits and a variety of other perks including 50% off Rogers services and Blue Jays tickets
  • A manager who deeply cares about your development and long-term career at Rogers
  • A team that trusts and wants to win together
  • Smart and accomplished colleagues who are focused on both the “what” and the “how” 
  • Flexibility to work from home even after the pandemic ends 
  • Your choice of hardware and software (iPhone or Android/Mac or PC etc.) 
  • As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are working from home, and are equipped to do so safely and efficiently
What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Rogers FAQ.

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 1 Mount Pleasant (083), Toronto, ON 
Travel Requirements: None
Posting Category/Function: Reporting and Analytics & Analyst
Requisition ID: 238896
Posting Notes:  Media 

Job Segment: Analytics, Implementation Manager, Data Analyst, Network, Developer, Management, Technology, Data

Location: Toronto, ON, CA

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