Sr. Manager Search Eng Mktg

Our Connected Home team is proud to offer our customers seamless and simple technology that fits into any lifestyle. Our fibre network supports millions of customers with high-speed Internet, TV, and Smart Home Monitoring to keep Canadians connected to the people and things that matter most. We know that our customers rely on us to provide them reliable connectivity, that is why we have made a commitment to providing the fastest and most consistent network in the areas we serve. 


We are growing our Connected Home team and are looking for team members that are collaborative, digital-first, fast-moving, bold-thinking, and focused on delivering impact in everything they do. Come play a key role in building the future of innovation in Canada. 

Let’s make your possible at Rogers.


Are you up for the challenge and the fun? If so, consider the following opportunity:


Reporting to the Director, Media Performance, the Sr. Manager Search Engine Marketing (SEM) will play a leading role in improving the connections between Brand/Marketing budget and resulting business outcomes. The successful candidate will influence cross-functional teams to report on and speak about consistent KPIs, thereby improving decision-making and unlocking agility. In partnership with the media AOR, the Sr. Manager, SEM will also act as a catalyst for improving paid search platforms ROI by managing quarterly learning agendas and implementing learning from associated tests across Home and Wireless lines of business.


This position will be located in Toronto (ON) or Montreal (QC) or Vancouver (BC).


 What you will be doing:


  • Lead SEM strategies, actionable insights generation, measurement, and reporting, ensuring the channel plays a lead role in supporting the customer journey and optimizes for the customer journey in recognition of all digital marketing channels.

  • Develop strategic roadmaps, test plans, risk/benefit analysis, SEM audits and analyzing results to develop actionable insights and media efficiencies.

  • Influence business leaders & cross functional teams to establish the right media proxy KPIs that ultimately tie to desired business outcomes.

  • Optimize KPI’s to maximize ROI of each marketing/brand dollar spent within weekly budget restraints.

  • Lead a team with direct report and media agency partners in driving improved decision-making & recommendations during weekly and quarterly results discussions by helping to remove roadblocks & developing decision-making frameworks.

  • Define Paid Search internal standards and best practices.

  • Leverage internal & external resources to develop additional business outcome forecasting tools to accurately measure paid search contribution.

  • Guide narrative for quarterly platform performance reviews & ensure that learning is shared / applied across Rogers lines of business.

  • Participate in developing a culture of continuous improvement to strengthen knowledge of the organization’s digital paid media sector.

  • Drive change, actively promote innovation by following the latest trends and challenge the status quo.

  • Support the decision-making around our advertising & marketing technology selection.


What you will bring to the role:


  • 7-10 years of experience working in a telecommunication or related organization

  • People management skills and proven experience leading and inspiring a team through a consistently evolving environment

  • A comfort with ambiguity and strong problem-solving skills

  • Proven track record of building positive and productive working relationships with internal cross-functional teams and external agency/vendor partners

  • Comfort and confidence presenting ideas to senior leadership

  • Ability to understand and analyze media / marketing data and use it to tell stories and influence decision-making

  • Strong influencer, skillful collaborator and leader among peers

  • Expertise in digital marketing and media strategy/planning

  • Expertise in Paid Search media platforms (Google ads, Bing, Yahoo)

  • Expertise in paid search management platforms (CM360, SA360)

  • Good knowledge of analytics tools (GA360 and Adobe Analytics)

  • Good knowledge of data visualization platforms (Tableau, Google Locker, Power BI)

  • Good knowledge of call tracking platforms (Invoca, CallRail etc.)

  • Degree in Business Administration, Marketing, or a related field

  • Bilingual (French, English) is an asset


A good knowledge of English is necessary as this role requires regular communication in English with customers and/or team members in other provinces.

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 800, Gauchetiere O, Bureau 4000-Place Bonaventure - Montreal(182), Montreal, QC
Travel Requirements: Up to 25%
Posting Category/Function: Marketing & Marketing Communication
Requisition ID: 283445
Together, we'll make more possible, and these six shared values guide and define our work:


Our people are at the heart of our success
Our customers come first. They inspire everything we do
We do what’s right, each and every day
We believe in the power of new ideas
We work as one team, with one vision
We give back to our communities and protect our environment

What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Rogers FAQ.
Posting Notes:  Sales & Marketing





Toronto, ON, CA Toronto, ON, CA Montreal, QC, CA Vancouver, BC, CA

Being a Rogers team member comes with some great perks & benefits including:

· Health & well-being benefits
· Donation matching
· Paid time off for volunteering
· Wealth Accumulation including: Pension plan & Employee stock options
· Generous employee discounts
· Leadership development, Mentorship, and Coaching programs

*available for full-time and part-time permanent employees, some restrictions apply

Looking for career guidance and inspiration?

Catch up on the latest episodes of For the Love of Work podcast with Dr. Sonia Kang.

Job Segment: SEM, Marketing Manager, Channel Marketing, QC, Marketing, Quality, Bilingual