Sr. Mgr, Engagement Mgmt

Looking to join a growing financial services team? Rogers Bank, a subsidiary of Canada's leading wireless, cable and media company, is expanding and seeking passionate individuals to develop and implement innovative financial solutions and experiences. The bank offers unique cash-back benefits and financing options for Rogers purchases using cutting-edge technology. Interested? Take the next step and consider this opportunity to make a meaningful impact with Rogers Bank.

We are seeking a dynamic and experienced Senior Manager of Engagement Marketing to lead our customer base and engagement efforts across multiple channels. This role will be pivotal in driving growth through effective CBM strategies, optimizing customer spend and engagement, and collaborating closely with marketing agencies. The ideal candidate will possess a blend of strategic thinking, analytical prowess, and leadership skills to spearhead our engagement initiatives.  Reporting to the Head of Marketing, the Senior Manager, Engagement Marketing will lead a team of commercial leads in an Agile Marketing environment and will work collaboratively across Rogers Marketing, Rogers Bank, Legal and the Product team to deliver on aggressive targets.

What you'll do:

• Develop and Execute Engagement Strategies: Lead the development and implementation of comprehensive engagement strategies to drive revenue growth, leveraging CBM techniques, digital channels, and other relevant marketing tactics.
• CBM Management: Oversee the CBM program, including segmentation, customer journey mapping, email marketing campaigns, and personalized communications to enhance customer engagement, retention, and lifetime value.
• Agency Management: Manage relationships with external marketing agencies, including but not limited to media buying agencies and creative agencies. Set clear objectives, provide guidance, and ensure deliverables are met within timelines and budget constraints.
• Performance Analysis and Reporting: Utilize data-driven insights to monitor, analyze, and report on the effectiveness of engagement marketing campaigns and initiatives. Develop actionable recommendations for optimization and improvement based on performance metrics and KPIs.
• Journey design and trigger-based campaigns: design automated campaigns to drive card usage and increased spend and engagement across the customer base.   Look at segmenting customers and understanding their behaviors and patterns to serve up relevant campaigns and communications.
• Cross-functional Collaboration: Collaborate closely with internal teams, including product, sales, and analytics, to align engagement marketing strategies with broader business objectives and ensure seamless execution across all touchpoints.
• Agile Marketing adoption: Adopt working in an Agile Marketing way to test and learn and drive towards achieving KPIs within the Agile Marketing framework.
• Stay Updated on Industry Trends: Stay abreast of industry trends, best practices, and emerging technologies in engagement marketing, CBM, and credit cards. Continuously seek opportunities to innovate and improve our approach to driving card usage amongst customers.

What you'll bring:

• Bachelor's degree in Marketing, Business Administration, or a related field. MBA or advanced degree preferred.
• Proven track record of at least 5 years in marketing roles, with a focus on CBM, digital sales, and agency management.
• Extensive experience in developing and executing successful marketing strategies, preferably in a fast-paced, consumer-facing industry.
• Strong analytical skills with the ability to interpret data, draw actionable insights, and drive data-informed decision-making.
• Excellent project management skills with a demonstrated ability to manage multiple projects simultaneously and meet tight deadlines.
• Exceptional communication and interpersonal skills, with the ability to build and maintain effective relationships with internal teams and external partners.
• Proficiency in CRM platforms, digital marketing tools, and analytics software.
• Experience leading and motivating a team
• Experience working in an Agile Marketing environment
• Strategic mindset with a proactive and results-driven approach to problem-solving.

What’s in it for you?

We believe in investing in our people and helping them reach their potential as valuable members of our team. As part of our team, you’ll have access to a wide range of incredible resources, growth opportunities, discounts, and perks, including:

• Competitive salary & annual bonus

• Competitive & flexible health and dental benefits, pension plan, RRSP, TFSA, and Stock matching programs.

• Discounts: Enjoy up to 50% off Rogers Services and Blue Jays Tickets, 25% off TSC items, and a 20% discount on all wireless accessories sold in Rogers stores.

• Paid time off for volunteering

• Company matching contributions to charities you support

• Growth & Development Opportunities:

o Self-driven career development programs (E.g. MyPath program)

o Rogers First: priority in applying to internal roles of interest

• Wellness Programs:

o Homewood employee & family assistance program

o Cognitive Behavioural Therapy (CBT) & Virtual therapy sessions

o Low or no-cost fitness membership with access to virtual classes

• Our commitment to the environment and diversity:

o Work for an organization committed to environmental protection

o Strong commitment to diversity and inclusion with employee resource groups supporting equity-deserving groups including groups representing People of Colour, 2SLGBTQIA+, Indigenous Peoples, Persons with Disabilities and Women. We all bring something different, and we know what makes us different makes us great.

This is a hybrid work position and will require you to be in office three days per week. You can choose which days in office work best for you!

If you are selected to move forward in the recruitment process, here is what you can expect:

• 15-minute phone screen with your recruiter, 1-hour virtual interview with Hiring Manager, 30-minute final round virtual interview with Director of the team. Best of luck!

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​To protect our people, brand and assets, a pre-employment background check will be conducted. As part of our selection process, all candidates must clear a criminal background check. Additionally, a credit check and drivers abstract may be required depending on the role.

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 1 Mount Pleasant (083), Toronto, ON
Travel Requirements: None
Posting Category/Function: Banking & Operations
Requisition ID: 316145

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At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Recruitment Process FAQ.  

Posting Notes:  Rogers Bank