Sr. Mgr of Digital Adoption (Fido/Chatr)

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Date: Feb 20, 2019

Location: Toronto, ON, CA, M4Y 2Y5

At Rogers, we connect Canadians to a world of possibilities and the memorable moments that matter most in their lives. Every day we wake up with one purpose in mind. To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize her dream. A sports fan celebrate a special moment.

Because we believe connections unite us, possibilities fuels us, and moments define us.


Senior Manager of Digital Adoption (Fido & Chatr)


 Job Description 


The Senior Manager of Fido/Chatr Digital Adoption will report directly to the Director of Digital Adoption and be the owner for increasing digital adoption for the Fido and Chatr brand. The candidate will work closely with Fido and Chatr leadership alongside the Digital Adoption insights team to identify and build a strategy to achieve business goals.


 Job Responsibilities / Tasks


  • Working with Self-Serve capabilities team and the business units to understand new products/functionalities that are going to be launching and what types of products/functionalities they need
  • Building of marketing and channel marketing plans, Q+, GTM etc..
  • Work with the Brand, CBM team and senior business leaders to scope and initiate projects aimed at resolving critical Self Serve issues
  • Guide and manage teams to ensure that deliverables are completed on time
  • Build strong and ongoing relationships with business leads, assisting on business specific analysis 
  • Work collaboratively across the organization, facilitating effective communication across business units and functional lines of business
  • Serve as strategic thought partner to CBM, brand and Channels (CARE & Retail)
  • Develop post implementation reviews (PIR) on campaigns
  • Campaign execution
  • Leading and managing concurrent projects through all phases of the project lifecycle (Initiation through Closure).
  • Development and implementation of strategic plans for Self-serve Marketing in year and Long Range Planning including roadmap and CAPEX functionality build
  • Develop recommendations to directors and senior business leads to make key business decisions and/or transactions
  • Assist in the development of long-term strategic objectives for Self-Serve marketing
  • Drive self serve adoption strategy and collaborate/influence with cross functional teams




  • Strategic direction on Self-Serve Adoption Strategy for Fido and Chatr
  • Insights and presentment of findings to VP, SVP and C-level
  • Ability to influence VP, SVP and C-level on strategic direction of Self-Serve Adoption
  • Present insights and results of marketing plans and campaigns to senior leadership


     Education & Certifications


  • Bachelor's degree, in Business, Marketing or Statistics
  • MBA or equivalent work experience


    Required Skills


  • 8+ Years in Marketing and/or Analytics
  • 8+ Years work experience preferably in telecommunications
  • 5+ Years Rogers work experience
  • Digital marketing experience would be an asset
  • Ability to pull and interpret data  would be an asset
Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 1 Mount Pleasant (083), Toronto, ON 
Travel Requirements: Up to 10%
Posting Category/Function: Digital & Advertising & Analytics
Requisition ID: 145707
Together, we'll make more possible, and these six shared values guide and define our work:
  1. Our people are at the heart of our success
  2. Our customers come first. They inspire everything we do
  3. We do what’s right, each and every day
  4. We believe in the power of new ideas
  5. We work as one team, with one vision
  6. We give back to our communities and protect our environment

What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You can also reach out to our team at to begin a conversation about your individual accessibility needs throughout the hiring process.

Posting Notes:  [[req_strategyPage]] 


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