Sr. Product Analyst, Audience Data

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Date: Dec 7, 2018

Location: Toronto, ON, CA, M4Y 2Y5

At Rogers, we connect Canadians to a world of possibilities and the memorable moments that matter most in their lives. Every day we wake up with one purpose in mind. To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize her dream. A sports fan celebrate a special moment.

Because we believe connections unite us, possibilities fuels us, and moments define us.

 

 

As a Sr. Product Analyst, Audience Data, you will be part of the digital advertising product and data team responsible for the introduction of people-based and data-driven advertising products and managing the evolution and development our audience segmentation and analytics.

You will own the process of connecting all the sources of data internally and externally, create predictive models, and perform the necessary analysis and reporting to support the development of audience segments and inform our advertising platforms.

 

 

Responsibility / What you will be doing:

·       Understand and connect large volumes of data and analyse the different data sets to find patterns, trends, and insights to capture a good view of the audience and/or campaign performance.

·       Develop statistical models for prediction and segmentation of audience data and campaign results.

·       Define and maintain data-driven audience segments covering first and third party data for purpose of digital advertising.

·       Design segmentation strategies based on behavioural data, market research, testing of new ideas, as well as continues tracking of results.

·       Develop automated processes to report on and analyse performance advertising campaigns, audiences segments, and predictive models.

·       Work with the team to create an on-going process of data-driven optimization of advertising performance as well as innovative approaches to new product ideas.

 

 

Qualifications / What you will bring to the role:

·       Degree in Statistics, Mathematics, Operations Research, Economics or other quantitative field is required.

·       4-5 years of experience in area of data analytics and audience segmentation.

·       Experience with database query and analytics tools/software such as SQL and SAS

·       Capabilities with statistical programming languages, example R or Python is plus.

·       Experience with audience analytics and segmentation tools, example Web Analytics; Adobe Analytics, Google Analytics, and Data Management Platform; Adobe Audience Manager, is a plus.

·       Highly organized with strong analytical skills and excellent attention to details.

·       Excellent time management and problems solving skills and capacity to work independently.

·       Flexible to adjust to evolving business needs with ability to understand objectives and communicate with non-technical partners.

·       Passionate about new ideas and emerging market trends.

 

 

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 1 Mount Pleasant (083), Toronto, ON 
Travel Requirements: None
Posting Category/Function: Digital & Advertising & Analytics
Requisition ID: 133014
 
Together, we'll make more possible, and these six shared values guide and define our work:
 
  1. Our people are at the heart of our success
  2. Our customers come first. They inspire everything we do
  3. We do what’s right, each and every day
  4. We believe in the power of new ideas
  5. We work as one team, with one vision
  6. We give back to our communities and protect our environment
 

What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You can also reach out to our team at RogersRecruiting@rci.rogers.com to begin a conversation about your individual accessibility needs throughout the hiring process.

 
Posting Notes:  [[req_strategyPage]] || [[country]] || ON || Toronto || [[mfield2]] ||

 

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