Sr. Product Analyst - Digital Experience

At Rogers, we connect Canadians to a world of possibilities and the memorable moments that matter most in their lives. Every day we wake up with one purpose in mind. To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize their dream. A sports fan celebrate a special moment.


Because we believe connections unite us, possibilities fuel us, and moments define us.


As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are working from home, and are equipped to do so safely and efficiently.


Come play a key role in building the future of Sports & Media! Everyone wants to be part of a transformational team – and that’s exactly what we’re building at Rogers Sports & Media. A team that innovates and a team that wins.

At Rogers Sports & Media we are committed to creating and growing teams that are digital-first, fast-moving and bold-thinking and are focused on delivering impact with everything they do. Our impressive collection of assets includes media properties, sports teams, sports events & production, venues, e-commerce platforms and a close connection with our Connected Home and Wireless team. Collectively, we touch the lives of 30 million Canadians every month!

Not only is our business strong, but so is our culture. We genuinely care about each other and working in an environment that allows each of us to bring our best authentic selves to work. That starts with our firm commitment to a diverse, inclusive and safe workplace. We’re also dedicated to giving back by using our media megaphone to help Canadians who need it most. Our team is All IN on diversity and inclusion – find out more at


Are you up for the challenge and the fun?  If so, consider the following opportunity!


We are looking for a Sr. Product Analyst – Digital Experience who will be responsible for leading digital audience segmentation strategy across Rogers Media properties to support advertising, personalization, and insights and measurement business use cases.


Sr. Product Analyst – Digital Experience is a unique role that is categorized into 2 different sets of responsibilities


What you will do:


Customer Data & Data Management Platforms

  • As an experienced audience segmentation specialist, you will work with the Rogers Enabled Data (RED) team to come up with insights-driven audience segments using our Data Management and the newly introduced Customer Data Platforms (DMP & CDP).

  • Identify opportunities to scale audience data sources, including 1st party, 2nd party, and 3rd party data to enhance audience effectiveness

  • Identify new audience segmentation opportunities and generate insights to drive DMP strategy

  • Oversee Data Management Platform (DMP) segment intake process and other day-to-day operational tasks.

  • Assist to integrate new data sources and destinations into our DMP & CDP platforms to enhance audience capabilities

  • Develop a deep understanding of audience segments available for use in targeting and retargeting and identify potential gaps or opportunities in digital audience strategy.

  • Help in developing a strategic roadmap for audience segmentation in the new cookie-less world.

  • Provide support to end users, providing Adobe Audience Manager training or custom solution design as needed.

  • Assist business stakeholders to increase and improve their usage of Rogers Media’s DMP & CDP tools.


Personalization / Optimization

  • Supporting the marketing team to co-develop targeting tests/experiences, using technology to create bespoke digital journeys and driving better engagement for the RSM online and app  users.

  • Work cross-functionally with digital marketers, developers, analysts and designers to plan and execute optimisation campaigns.

  • Maintain a roadmap of website testing initiatives and personalisation campaigns.

  • Serve as a subject matter authority on design of experiments including test structure, success metrics, and duration.

  • Ensure timely execution of optimisation campaigns, share results with partners, and recommend next steps.

  • Oversee, guide and consult Product Owners on hypotheses testing, A/B & MVT test development and prioritization;


What you will bring:

  • 4+ years’ experience in digital audience segmentation using Adobe Audience Manager or other leading DMP.

  • Experience with Online Behavioral Targeting and Web analytics tools: Adobe Analytics , Google Analytics or ComScore platform.

  • Previous experience with Digital Optimization tools (Adobe Target, Optimizely, Maximizer) considered as a strong asset

  • Experience in Adobe Experience cloud tools & solutions (Target, Audience Manager, AEP, Adobe APIs etc.)

  • Exposure to web diagnostic tools like Charles proxy, HTTPWatch or any other browser-based extensions.

  • Good understanding of HTML, CSS and JavaScript

  • Experience with DSPs, 3rd party data, ad serving, real-time bidding, and ad exchanges.

  • Excellent communication skills and ability to interact with all levels of end users and technical resources

  • Strong analytical and problem-solving skills as well as flexible to adjust to evolving business needs and work effectively in cross-functional teams.

  • Demonstrate an understanding of legal issues around data privacy and security

  • Maintain knowledge of current DMP & CDP media trends


Here’s what you can expect in return:

  • A competitive salary and benefits that include access to our Employee Share Accumulation Program, Retirement Benefits and a variety of other perks including 50% off Rogers services and Blue Jays tickets

  • A manager who deeply cares about your development and long-term career at Rogers

  • A team that trusts and wants to win together

  • Smart and accomplished colleagues who are focused on both the “what” and the “how”

  • Flexibility to work from home even after the pandemic ends

  • As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are working from home, and are equipped to do so safely and efficiently

  • Not from the city? No problem! Rogers invites candidates to apply no matter where you are located as you will be working remotely.


Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 1 Mount Pleasant (083), Toronto, ON 
Travel Requirements: None
Posting Category/Function: Digital & Audience Solutions
Requisition ID: 249974
Together, we'll make more possible, and these six shared values guide and define our work:
  1. Our people are at the heart of our success
  2. Our customers come first. They inspire everything we do
  3. We do what’s right, each and every day
  4. We believe in the power of new ideas
  5. We work as one team, with one vision
  6. We give back to our communities and protect our environment

What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Rogers FAQ.

Posting Notes:  Rogers Sports & Media 





Toronto, ON, CA

Being a Rogers team member comes with some great perks & benefits including:

· Health & well-being benefits
· Donation matching
· Paid time off for volunteering
· Wealth Accumulation including: Pension plan & Employee stock options
· Generous employee discounts
· Leadership development, Mentorship, and Coaching programs

Looking for career guidance and inspiration?

Catch up on the latest episodes of For the Love of Work podcast with Dr. Sonia Kang.

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