Sr. Data Analyst - Digital Audience

Come play a key role in building the future of Sports & Media! Everyone wants to be part of a transformational team – and that’s exactly what we’re building at Rogers Sports & Media. A team that innovates and a team that wins.


At Rogers Sports & Media we are committed to creating and growing teams that are digital-first, fast-moving and bold-thinking and are focused on delivering impact with everything they do. Our impressive collection of assets includes media properties, sports teams, sports events & production, venues, e-commerce platforms and a close connection with our Connected Home and Wireless team. Collectively, we touch the lives of 30 million Canadians every month!


Not only is our business strong, but so is our culture. We genuinely care about each other and working in an environment that allows each of us to bring our best authentic selves to work. That starts with our firm commitment to a diverse, inclusive and safe workplace. We’re also dedicated to giving back by using our media megaphone to help Canadians who need it most. Our team is All IN on diversity and inclusion – find out more at


This role has been posted in locations where we have a Rogers corporate site. We encourage qualified candidates from across the country to apply who can reasonably commute  to one of these locations.


As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are working from home, and are equipped to do so safely and efficiently.


Are you up for the challenge and the fun?  If so, consider the following opportunity!


We are looking for a Sr. Data Analyst, Digital Audience who will be responsible for leading digital audience segmentation and optimization strategies across Rogers Media properties to support advertising, personalization, and insights and measurement business use cases.


What you will do:


  • As an experienced audience segmentation specialist, you will work with the Rogers Data team to design and implement insights-driven audience segments using our Data Management Platform and the newly introduced Customer Data Platforms (Adobe AAM, AEP).

  • Identify opportunities to scale audience data sources, including 1st party, 2nd party, and 3rd party data to enhance audience effectiveness

  • Support the integration of new data sources and destinations into our DMP & CDP platforms to enhance audience capabilities.

  • Develop a deep understanding of audience segments available for use in targeting and retargeting and identify potential gaps or opportunities in digital audience strategy.

  • Oversee Data Management Platform (DMP) segment intake process and other day-to-day operational tasks.

  • Support the marketing team to co-develop targeting tests/experiences, using technology to enhance digital journeys and driving better engagement for the RSM online and app users.

  • Work with Product Owners on hypotheses testing, A/B & MVT test development and prioritization for our customer experience.

  • Help develop a strategic roadmap for audience segmentation and personalization in support of experimentation.


What you will bring:


  • 3+ years of experience in digital audience segmentation using Adobe Audience Manager or other leading DMP.

  • Experience with Online Behavioral Targeting and Web analytics tools: Adobe Analytics, Google Analytics or ComScore platform.

  • Good understanding of HTML, CSS and JavaScript, web diagnostic tools like Charles proxy, HTTPWatch or any other browser-based extensions.

  • Previous experience with Digital Optimization tools (Adobe Target, Optimizely, Maximizer) considered as a strong plus.

  • Experience in Adobe Experience Cloud solutions (Target, Audience Manager, AEP, Adobe APIs etc.) is preferred.

  • Exposure to AdTech and MarTech platforms is a plus, example, DSPs, 3rd party data, ad serving, real-time bidding, and ad exchanges.

  • Strong analytical and problem-solving skills as well as flexible to adjust to evolving business needs and work effectively in cross-functional teams.

  • Superior communication skills; ability to understand objectives, lead business and technical discussion and communicate effectively.

  • Demonstrate an understanding of legal issues around data privacy and security.

  • Passionate about new trends in audience and data platforms.


Here’s what you can expect in return:


  • A competitive salary and benefits that include access to our Employee Share Accumulation Program, Retirement Benefits and a variety of other perks including 50% off Rogers services and Blue Jays tickets

  • A manager who deeply cares about your development and long-term career at Rogers

  • A team that trusts and wants to win together

  • Smart and accomplished colleagues who are focused on both the “what” and the “how”

  • Flexibility to work from home even after the pandemic ends

  • As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are working from home, and are equipped to do so safely and efficiently

  • Not from the city? No problem! Rogers invites candidates to apply no matter where you are located as you will be working remotely.


As a condition of hire, all new employees will be required to provide proof of vaccinations against COVID 19. Any request for an exception under Human Rights legislation must be supported by evidence to be considered by Rogers on a case by case basis.


Please click here to review conditions that may qualify for medical exemption to the COVID-19 vaccine.


What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Rogers FAQ.

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 1 Mount Pleasant (083), Toronto, ON 
Travel Requirements: None
Posting Category/Function: Digital & Audience Solutions
Requisition ID: 249974
Posting Notes:  Rogers Sports & Media 





Toronto, ON, CA

Being a Rogers team member comes with some great perks & benefits including:

· Health & well-being benefits
· Donation matching
· Paid time off for volunteering
· Wealth Accumulation including: Pension plan & Employee stock options
· Generous employee discounts
· Leadership development, Mentorship, and Coaching programs

*available for full-time and part-time permanent employees, some restrictions apply

Looking for career guidance and inspiration?

Catch up on the latest episodes of For the Love of Work podcast with Dr. Sonia Kang.

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