Vice President - Sportsnet Sales

Are you ready to take your career to new heights and be a part of a dynamic team at Rogers Sports & Media? We believe in creativity, innovation, and collaboration in everything we do, and we are looking for people who share this mindset to join us. With a monthly reach of 30 million Canadians, you can help shape the future of sports, news, e-commerce, and entertainment. At Rogers, we value diversity and inclusivity and believe that every voice matters. Join us today and be a part of a team that is redefining the future of media.

Vice Preisdent - Sportsnet Sales 

Who we're looking for: 

The Vice President, Sportsnet Sales is responsible for driving advertising and sponsorship revenue growth across Rogers Sports & Media (RSM) through the leadership of a high-performing sales organization and the delivery of innovative, multi-platform solutions for clients and partners. Through a culture of collaboration, creativity, and excellence, this role leads the development and execution of customized, integrated campaigns that generate measurable value, strengthen partnerships, and enhance fan engagement across premier sports properties, all in the name of improving profitability for Sportsnet

This role has oversight of sales strategy and execution across all major sports assets and partnerships, including the NHL, NBA, MLB, UFC and additional sports platforms and teams.

What you'll do: 

• Meet or exceed advertising and sponsorship revenue objectives for Sportsnet & NHL across all platforms and properties.
• Own sales strategy, execution, and performance across the full sports portfolio, branded content, and emerging platforms.
• Increase market share year-over-year through disciplined execution and innovative go-to-market strategies.
• Drive incremental revenue through strategic partnerships and new business development initiatives.
• Leverage the strength of multiple platforms and brands as a competitive advantage in the marketplace.
• Ideate and deliver creative, integrated solutions aligned with advertisers’ and marketers’ business objectives.
• Identify, develop, and launch new revenue streams from existing and new clients.
• Improve client ROI through insight-driven, performance-oriented solutions.
• Lead sales transformation in response to ongoing industry and consumer behavior shifts.
• Build and maintain strong relationships with key external partners, including sports teams and leagues.
• Foster trusted relationships with senior client and agency decision-makers to support long-term partnerships.
• Collaborate closely with internal stakeholders across production, programming, digital, branded content, legal, marketing, and other business units across Rogers.
• Serve as a visible, credible leader and ambassador for Rogers Sports & Media in the marketplace.
• Lead, inspire, and develop a team of sales development and execution professionals to achieve high performance and sustained growth.
• Establish clear accountability through defined goals , targets, and best-in-class sales practices.
• Promote a collaborative, inclusive, and solutions-focused culture that encourages innovation and high standards of execution.

What you'll bring: 

• 10–15 years of progressive sales leadership experience, with a strong preference for a sports sales and revenue‑generation background, ideally within sports media, and a multi‑platform commercial environment.
• Demonstrated success driving sponsorship, advertising, and partnership revenue across integrated channels.
• Strong analytical thinking, problem-solving, and negotiation capabilities.
• Proven ability to exercise sound judgment, diplomacy, and influence at all organizational levels.
• Highly skilled at navigating complexity, managing multiple concurrent initiatives, and negotiating persuasively in a fast‑paced, results‑driven sports and media landscape.
• Strong communicator with executive presence, capable of delivering recommendations and influencing senior stakeholders.
• Demonstrated track record of leading teams through change and driving effective cross-functional collaboration.
• Strategic, forward-thinking leader with strong industry insight and the ability to anticipate market challenges and opportunities.
• Results‑oriented, people‑focused leader with the ability to develop top sales talent, inspire teams, and consistently deliver against ambitious revenue and growth
  targets.

What's in it for you? 

We believe in investing in our people and helping them reach their potential as valuable members of our team. As part of our team, you’ll have access to a wide range of incredible resources, growth opportunities, discounts, and perks, including: 

• Competitive salary & annual bonus.
• Competitive & flexible health and dental benefits, pension plan, RRSP, TFSA, and Stock matching programs.
• Discounts: Enjoy up to 50% off Rogers Services and Blue Jays Tickets, 25% off TSC items, and a 20% discount on all wireless accessories sold in Rogers stores.
• Paid time off for volunteering.
• Company matching contributions to charities you support.

Growth & Development Opportunities:

• My Path: self-driven career development program.
• Rogers First: priority in applying to internal roles of interest.

Wellness Programs:

• Homewood employee & family assistance program.
• Cognitive Behavioural Therapy (CBT) & Virtual therapy sessions.
• Low or no-cost fitness membership with access to virtual classes.

Our commitment to the environment and diversity:

• Work for an organization committed to environmental protection.
  Strong commitment to diversity and inclusion with employee resource groups supporting equity-deserving groups including groups representing People of Colour,
• 2SLGBTQIA+, Indigenous Peoples, Persons with Disabilities and Women. We all bring something different, and we know what makes us different makes us great.

​To protect our people, brand and assets, a pre-employment background check will be conducted. As part of our selection process, all candidates must clear a criminal background check. Additionally, a credit check and drivers abstract may be required depending on the role.

Posting Type: Internal and External Candidates Considered
Hiring Manager: Greg Sansone
Recruiter: Ari Paritzky
Salary Grade: XM4
Schedule: Full-Time 
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 1 Mount Pleasant (083), Toronto, ON 
Travel Requirements: Up to 25%
Background Check(s) Required: Criminal Record and Credit Check 
Bargaining Unit/Union: NON
Posting Category/Function: Sales & Media
Referral Bonus Amount: $$0.00

To support career growth, collaboration, and high-performing teams, all Corporate Employees are expected to work onsite. We believe that in-person connection strengthens our culture and drives industry-leading performance.

At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Recruitment Process FAQ.

Posting Notes:  Rogers Sports & Media