Audience Development Specialist

Come play a key role in building the future of Sports & Media! Everyone wants to be part of a transformational team – and that’s exactly what we’re building at Rogers Sports & Media. A team that innovates and a team that wins.


At Rogers Sports & Media we are committed to creating and growing teams that are digital-first, fast-moving and bold-thinking and are focused on delivering impact with everything they do. Our impressive collection of assets includes media properties, sports teams, sports events & production, venues, e-commerce platforms and a close connection with our Connected Home and Wireless team. Collectively, we touch the lives of 30 million Canadians every month!


Not only is our business strong, but so is our culture. We genuinely care about each other and working in an environment that allows each of us to bring our best authentic selves to work. That starts with our firm commitment to a diverse, inclusive and safe workplace. We’re also dedicated to giving back by using our media megaphone to help Canadians who need it most. Our team is All IN on diversity and inclusion – find out more at


Are you up for the challenge and the fun?  If so, consider the following opportunity!


What is “Audience Development” for podcasts? It’s a set of skills and expertise that are distinct from, but deeply interconnected with editorial and production work. An Audience Development Specialist may be called upon to do editorial and production work as assigned, as well as supporting the show teams with intel and skills that help inform audience growth work:


Research “Who is this show for? What do they want? How are they already served? How can our show offer something new and distinctive?”
Product Packaging: “What’s the visual identity of our show? Who should write our episode titles? What should be on our podcast website?”
Distribution: “We have an MP3 file. How do we get it into listeners’ ears?”
Marketing and Promotions:“How can our clients use paid, earned, owned, and internal channels to reach their intended audience?”

Measurement:“How many people did our client’s show reach? How long did they listen? Did listeners like the show? Did our paid promotions work? Did our podcast improve listeners’ impressions of our client? What will we do differently in our
next episode?


As an Audience Development Specialist, you’ll combine your love of audio storytelling with a spirit of creative problem solving and client service. Assigned to supporting multiple show teams at once, you’ll act as the primary Audience Development support for our internal teams, with the show's Showrunner or Exec as your primary point of contact. In concert with the show lead, you may also have client-facing roles to present and deliver data, analysis, and research, as well as to work with the show lead on audience growth strategies. Within the company, you will be the advocate for best practices in audience development, publishing, metrics, and the tools used to make our shows most effective, keeping up with changing algorithms, platform and publishing requirements, and podcast marketing and promotion trends and innovations.


What you will do...

  • Support editorial and production teams and the clients and shows they work with
  • Support the show teams with input into internal and client-facing audience development kickoff sessions for new shows and new seasons
  • Advise show teams and clients on product packaging elements
  • Work with clients, internal editorial teams, and the Audience Development department to create campaigns across paid, earned, owned, and internal channels
  • Create and manage show/season asset documents
  • Manage the day-to-day needs of paid campaigns
  • Write campaign briefs
  • Draft talking points, facilitate client approvals
  • Collect and distribute air checks
  • Monitor the health of shows and campaigns, and suggest optimizations to the editorial leads
  • Clearly and concisely communicate podcast metrics to clients and internal teams
  • Translate podcast metrics into actionable insights and recommendations for future editorial and marketing plans
  • Advocate for known best practices. Discover new best practices
  • Editorial production work (chasing and interviewing guests, editing audio, writing outlines for shows and series) as needed


What you will bring...

  • Intense curiosity about podcast audiences and how to best serve them
  • A deep understanding of audio storytelling and the affordances of podcasting
  • Ability to collaborate across disparate teams with shared accountabilities


Here’s what you can expect in return:

  • A competitive salary and benefits that include access to our Employee Share Accumulation Program, Retirement Benefits
  • and a variety of other perks including 50% off Rogers services and Blue Jays tickets
  • A manager who deeply cares about your development and long-term career at Rogers
  • A team that trusts and wants to win together
  • Smart and accomplished colleagues who are focused on both the “what” and the “how”
  • Your choice of hardware and software (iPhone or Android/Mac or PC etc.)


Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 2440 Ash St (094), Vancouver, BC
Travel Requirements: None
Posting Category/Function: Digital & Creative
Requisition ID: 279510
Together, we'll make more possible, and these six shared values guide and define our work:

  1. Our people are at the heart of our success
  2. Our customers come first. They inspire everything we do
  3. We do what’s right, each and every day
  4. We believe in the power of new ideas
  5. We work as one team, with one vision
  6. We give back to our communities and protect our environment


What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Rogers FAQ.
Posting Notes:  Rogers Sports & Media





Vancouver, BC, CA Toronto, ON, CA

Being a Rogers team member comes with some great perks & benefits including:

· Health & well-being benefits
· Donation matching
· Paid time off for volunteering
· Wealth Accumulation including: Pension plan & Employee stock options
· Generous employee discounts
· Leadership development, Mentorship, and Coaching programs

*available for full-time and part-time permanent employees, some restrictions apply

Looking for career guidance and inspiration?

Catch up on the latest episodes of For the Love of Work podcast with Dr. Sonia Kang.

Job Segment: Developer, Data Analyst, Telecom, Telecommunications, Technology, Data, Research